What’s YOUR horror story?  We hear them all the time: 

“The sales manager was a condescending jerk.”

“The price was good but then they killed me on my trade.”

“I didn’t even get out of my car before I was practically tackled.”

“As a woman, I walked in alone and it took me a half hour to get helped.”

“Maybe I got a good deal but it didn’t feel very good.”

“I had a small problem with the car and they wouldn’t help me a week later.”

“I love the car but I would never ever go back to that dealership again.”

 

 

We’ve learned that folks have two primary fears when they buy a car.  They’re afraid of being mistreated, and they’re afraid of paying too much.     

 

Unfortunately, most people assume that they can’t get a great price and be treated well at the same dealership.   At Planet Subaru, you get both.    

 

Conventional dealership economics:  high pressure stores have the advantage of volume, so they can make less per unit and still make money.  The customer service stores are smaller so they need to charge more, but they treat you better to justify the price difference.

 

Planet economics:  Slash the biggest expense in auto retail (advertising) and rely on raving customers to spread the word and to come back for more.  Now we sell large volumes, with a small expense structure, and we never forgot how to offer an experience unlike the typical dealership. 

 

On our Planet, we promise a great price and a great experience.