Posted 5/2/2013
Some creative guys transformed a 33-year-old Subaru into an All-Wheel-Drive dinosaur chasing wagon. Click on the picture to see the whole transformation...
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Old Subaru gets new life as a Jurassic Park Tour Car
Posted 5/2/2013
Some creative guys transformed a 33-year-old Subaru into an All-Wheel-Drive dinosaur chasing wagon. Click on the picture to see the whole transformation...
Posted 5/2/2013
Some creative guys transformed a 33-year-old Subaru into an All-Wheel-Drive dinosaur chasing wagon. Click on the picture to see the whole transformation...
Tribeca Rated a Top Pet-Safe Vehicle
Posted 4/17/2013
Edmunds.com recently ranked the Subaru Tribeca as one of the top 10 best vehicles to safely transport your pet. Read the article here.
Posted 4/17/2013
Edmunds.com recently ranked the Subaru Tribeca as one of the top 10 best vehicles to safely transport your pet. Read the article here.
Who lies more about driving mistakes...husband or wife?
Posted 4/17/2013
It's the husband who seems to hide the truth, much more often, according to a new survey by Insure.com :
The lies spouses tell
- 35 percent have dinged the car and blamed someone else. Husbands: 42 percent. Wives: 27 percent.
- 25 percent have received a traffic ticket and not told their spouse. Husbands: 34 percent. Wives: 16 percent.
- 24 percent have a secret car accident. Husbands: 31 percent. Wives: 17 percent.
- 19 percent have forgotten to pay a car insurance bill and not said anything. Husbands: 23 percent. Wives: 15 percent.
- 15 percent have driven without auto insurance without telling their spouse. Husbands: 21 percent. Wives: 9 percent.
Insure.com surveyed 1,000 U.S. married adults (half women and half men) in March 2013.
Daydreaming Causes more Fatal Car Crashes than Phone Use, Study Says
Posted 4/5/2013
A new study by the Erie Insurance Group suggests that daydreaming and being "lost in thought" accounts for 62% of fatal car crashes compared to 12% for mobile phone use, as reported in this Bloomberg article . According to the article, the study suggests that rubbernecking, chatting with people in your car, eating, and moving something, say a dropped phone for instance, while driving are main culprits of distracted driving. Rubbernecking, by the way, is craning your neck around looking at a car crash or an attractive person on the side of the road, for example. This is one study, and I think it would benefit from further analysis by other independent groups. I wonder how much of this "daydreaming" can actually be attributed to drowsy driving, a major factor in auto accidents. Just type in "drowsy driving" in a web browser for tons of links about this or check out http://drowsydriving.org/. So what can we do about this? Well, of course being aware of this problem can help remind us to stay focused on the road, and there are lots of techniques for combating drowsiness, the best of course being to get enough sleep! But despite our best intentions, there will be times that most of us will be distracted or drowsy on the road. New technology offers some promising solutions. One example is Subaru's EyeSight technology which can alert you if you start to depart from your lane, or apply pre-collision breaking. But always try and stay focused, awake, and arrive safely!! - Dave Gardner, Planet Purchase Partner
Posted 4/5/2013
A new study by the Erie Insurance Group suggests that daydreaming and being "lost in thought" accounts for 62% of fatal car crashes compared to 12% for mobile phone use, as reported in this Bloomberg article . According to the article, the study suggests that rubbernecking, chatting with people in your car, eating, and moving something, say a dropped phone for instance, while driving are main culprits of distracted driving. Rubbernecking, by the way, is craning your neck around looking at a car crash or an attractive person on the side of the road, for example. This is one study, and I think it would benefit from further analysis by other independent groups. I wonder how much of this "daydreaming" can actually be attributed to drowsy driving, a major factor in auto accidents. Just type in "drowsy driving" in a web browser for tons of links about this or check out http://drowsydriving.org/. So what can we do about this? Well, of course being aware of this problem can help remind us to stay focused on the road, and there are lots of techniques for combating drowsiness, the best of course being to get enough sleep! But despite our best intentions, there will be times that most of us will be distracted or drowsy on the road. New technology offers some promising solutions. One example is Subaru's EyeSight technology which can alert you if you start to depart from your lane, or apply pre-collision breaking. But always try and stay focused, awake, and arrive safely!! - Dave Gardner, Planet Purchase Partner
Relationship Power Struggles: Do Men or Women call the shots when buying a car?
Posted 3/6/2013
In the msn autos article "Both men and women claim to 'call the shots' on car buying" , it's shown that more women than men influence the car buying decision and that women purchase more cars than men do. But apparently each sex believes they have more say in the final purchase decision than the facts show. We all like to think we pull the strings, don't we?
Fortune Magazine: "They're Calling Subarus The Best Cars Money Can Buy"
Posted 1/16/2013
In last month's issue, Fortune Magazine's Alex Taylor III looks at how Subaru is "winning the highest marks for quality and safety."
Read the full Fortune Magazine article here.
Posted 1/16/2013
In last month's issue, Fortune Magazine's Alex Taylor III looks at how Subaru is "winning the highest marks for quality and safety."
Read the full Fortune Magazine article here.
GreenTech Advocates features Planet's Solar Photovoltaic Array
Posted 10/24/2012 (Click below to see the original story)
Posted 10/24/2012 (Click below to see the original story)
Sneak peak at the 2014 Forester!
Posted 9/26/2012
Click on the image below to read autoblog's preview...
Posted 9/26/2012
Click on the image below to read autoblog's preview...
A Legacy has more room than you might think!
Posted 9/10/2012
David, one of our Purchase Partners, pulled into a mower repair shop in Duxbury recently and the repairman looked at his Legacy sedan curiously and said "Where's the mower?". David popped open the trunk and the repairman was very surprised to see the Toro mower sitting there. And David was very happy it fit - so he didn't have to borrow someone else's truck or SUV. So if you like the ride and style of the Legacy but think you might not have enough space for chores, you might be pleasantly surprised!
Posted 9/10/2012
David, one of our Purchase Partners, pulled into a mower repair shop in Duxbury recently and the repairman looked at his Legacy sedan curiously and said "Where's the mower?". David popped open the trunk and the repairman was very surprised to see the Toro mower sitting there. And David was very happy it fit - so he didn't have to borrow someone else's truck or SUV. So if you like the ride and style of the Legacy but think you might not have enough space for chores, you might be pleasantly surprised!
Deb heads West to Yellowstone National Park
Posted 9/7/2012
Deb and her '02 Impreza continue West. Today's log entry: "Frosty/steamy morning in Yellowstone......"
Posted 9/7/2012
Deb and her '02 Impreza continue West. Today's log entry: "Frosty/steamy morning in Yellowstone......"
Camping in the middle of a herd of bison
Posted 9/5/2012
Our internet manager, Deb Brewster is currently trekking across the country from Plymouth, MA to Alaska to give her 2002 Impreza wagon to her daughter. She writes in an e-mail "12 miles down a rough dirt road to the remote campsite in Badlands,SD and I'm camping in the middle of a herd of bison... Loving this trip!" So is her 11-year-old Subaru with over 150,000 miles. Here's a shot from the campsite:
Posted 9/5/2012
Our internet manager, Deb Brewster is currently trekking across the country from Plymouth, MA to Alaska to give her 2002 Impreza wagon to her daughter. She writes in an e-mail "12 miles down a rough dirt road to the remote campsite in Badlands,SD and I'm camping in the middle of a herd of bison... Loving this trip!" So is her 11-year-old Subaru with over 150,000 miles. Here's a shot from the campsite:
Not your kid's tricycle!
A member of "9GAG" posted some creative modes of transportation...
A member of "9GAG" posted some creative modes of transportation...
Subaru EyeSight Technology Explained
SubaruWRXfan loves his BRZ!
New Travel App by Subaru & lonely planet...
Posted 6/23/2012
26 Year Old Subaru Legacy Rises from the Deep...and Starts!
Read the story at topspeed.com: "1986 Subaru Legacy starts after being submerged in lake for three months"
Planet Subaru introduces world's first Solar Powered Tribeca!
Posted April 1, 2012
Happy April Fools Day! Click here to read the press release. See how the automotive blogosphere featured the story here .
Posted April 1, 2012
Happy April Fools Day! Click here to read the press release. See how the automotive blogosphere featured the story here .
Check out the all-new Subaru XV in this very cool commercial now being shown in Australia!
Posted 3/6/12
2013 Subaru XV Commercial
Posted 3/6/12
2013 Subaru XV Commercial
Subaru #1 on Consumer Reports' best automakers list
Posted 3/1/2012
Subaru earns the top spot on Consumer Report's report of the manufacturers with the best road tests and reliability ratings! Read this Automotive News article for all the details.
Posted 3/1/2012
Subaru earns the top spot on Consumer Report's report of the manufacturers with the best road tests and reliability ratings! Read this Automotive News article for all the details.
Planet Subaru earns coveted Sales & Service Awards
Posted 1/11/2012
Planet Subaru is among only a handful of all dealers in the United States that have earned Subaru's highest awards in both Sales and Service six years in a row. See the awards and read more here.
Posted 1/11/2012
Planet Subaru is among only a handful of all dealers in the United States that have earned Subaru's highest awards in both Sales and Service six years in a row. See the awards and read more here.
Driver Launches Subaru WRX, Crashes through Roof of Business...and Survives
Posted 12/20/2011
One reckless driver in Santa Fe, Texas must be grateful he was driving a Subaru when he launched his Impreza WRX into the air, smashed it through the roof of a septic business, and lived to lie about it to police. Read the story here.
Posted 12/20/2011
One reckless driver in Santa Fe, Texas must be grateful he was driving a Subaru when he launched his Impreza WRX into the air, smashed it through the roof of a septic business, and lived to lie about it to police. Read the story here.
Subaru wins ALG's "Mainstream Brand" Residual Value Award...Again!
Posted 11/23/2011
For the third year in a row, Subaru has been awarded Automotive Leasing Guide's (alg) top honor for Residual Value for a "Mainstream Brand"! What does this mean to you? If your car holds its value more over time, you'll get more for it when you trade it in or sell it on your own. That means more money in your pocket. Check out the full article here.
Posted 11/23/2011
For the third year in a row, Subaru has been awarded Automotive Leasing Guide's (alg) top honor for Residual Value for a "Mainstream Brand"! What does this mean to you? If your car holds its value more over time, you'll get more for it when you trade it in or sell it on your own. That means more money in your pocket. Check out the full article here.
Planet Subaru used as case study in advanced energy retrofits by the US Department of Energy's Pacific National Laboratory.
Posted 11/2/2011
Click here to read all about it.
Posted 11/2/2011
Click here to read all about it.
Most popular car color? White
Posted 10/6/2011
When it comes to car color, white is white-hot, according to PPG Industries, which released its annual color trend popularity survey Wednesday. The Detroit Free Press reports that 21 percent of 2011 model-year vehicles around the world are white, bumping silver, which fell to second place, where it's tied with black. Both silver, the most-popular vehicle for 10 years straight, and black claimed 20 percent of the market, with gray coming in next at 13 percent. The four colors are popular because they not only are available in every vehicle segment, but look good on any type of car, according to Jane Harrington, PPG's manager of color styling and automotive coatings. Plus, a car is a big purchase so many buyers don't want to get locked into a too-trendy shade. She theorized why white has become so beloved: It connotes cutting-edge. A recent PPG survey found that 77 percent of car buyers said that exterior color was a factor in their purchase, and 31 percent said they'd be willing to pay extra for a color that expresses their personality.
Posted 10/6/2011
When it comes to car color, white is white-hot, according to PPG Industries, which released its annual color trend popularity survey Wednesday. The Detroit Free Press reports that 21 percent of 2011 model-year vehicles around the world are white, bumping silver, which fell to second place, where it's tied with black. Both silver, the most-popular vehicle for 10 years straight, and black claimed 20 percent of the market, with gray coming in next at 13 percent. The four colors are popular because they not only are available in every vehicle segment, but look good on any type of car, according to Jane Harrington, PPG's manager of color styling and automotive coatings. Plus, a car is a big purchase so many buyers don't want to get locked into a too-trendy shade. She theorized why white has become so beloved: It connotes cutting-edge. A recent PPG survey found that 77 percent of car buyers said that exterior color was a factor in their purchase, and 31 percent said they'd be willing to pay extra for a color that expresses their personality.
Planet Subaru a Platinum Sponsor of the 17th Annual DOGGIEPAWLOOZA!
Posted 9/21/2011
This past Sunday, Planet Subaru joined other sponsors, dog lovers, and lots of dogs at the 17th Annual Doggiepawlooza at Wompatuck State Park, Hingham, to support the Standish Humane Society . Our official greeter, Blue (left), his owner and our General Sales Manager, Dale Lathrop, and friends of Planet Subaru joined many others on a fun 3-mile trek. The event helped to raise awareness and money for the Society which operates a no-kill shelter and adoption center for cats in Duxbury, MA, and provides funding for spaying/neutering both cats and dogs.
Much thanks to all those who organized and participated in this fun event!!
Blue and his friends had a blast! Check out more pics of the event on Planet's Facebook Page !
Posted 9/21/2011
This past Sunday, Planet Subaru joined other sponsors, dog lovers, and lots of dogs at the 17th Annual Doggiepawlooza at Wompatuck State Park, Hingham, to support the Standish Humane Society . Our official greeter, Blue (left), his owner and our General Sales Manager, Dale Lathrop, and friends of Planet Subaru joined many others on a fun 3-mile trek. The event helped to raise awareness and money for the Society which operates a no-kill shelter and adoption center for cats in Duxbury, MA, and provides funding for spaying/neutering both cats and dogs.
Much thanks to all those who organized and participated in this fun event!!
Blue and his friends had a blast! Check out more pics of the event on Planet's Facebook Page !
New 2012 Subaru XV: Bold Compact Crossover revealed at Frankfurt Auto Show
Posted 9/16/2011
Check out the all-new Subaru XV on the autoblog site:
"2012 Subaru XV raises the Impreza bar"
Posted 9/16/2011
Check out the all-new Subaru XV on the autoblog site:
"2012 Subaru XV raises the Impreza bar"
"Gunning For Gold"
Posted 8/23/2011
Subaru releases a short film that brings you behind the scenes of the Subaru Rally Team USA's rise to the 2011 Rally America Championship. Here's the YouTube link:
http://www.youtube.com/watch?v=RlYbtQSQl_Q
Posted 8/23/2011
Subaru releases a short film that brings you behind the scenes of the Subaru Rally Team USA's rise to the 2011 Rally America Championship. Here's the YouTube link:
http://www.youtube.com/watch?v=RlYbtQSQl_Q
Planet Subaru featured in the U.S. Environmental Protection Agency's "Battle of the Buildings."
Posted 7/27/11
Click here to read all about it!
Posted 7/27/11
Click here to read all about it!
Isle of Man TT Record Attempt
Posted 7/19/2011
You'll probably never drive your Subaru at 150mph, but if you want to see what it would look like from the driver's seat, check this out...
Posted 7/19/2011
You'll probably never drive your Subaru at 150mph, but if you want to see what it would look like from the driver's seat, check this out...
Subaru of America recognizes Planet Subaru in its national publication, DRIVE MAGAZINE
Posted 7/5/2011
Subaru of America has millions of owners in the United States and stays in touch with them by sending every Subaru household a copy of its DRIVE MAGAZINE. In the most recent edition, Subaru recognizes Planet Subaru for its generous contributions to Special Olympics. Click here to see!
Posted 7/5/2011
Subaru of America has millions of owners in the United States and stays in touch with them by sending every Subaru household a copy of its DRIVE MAGAZINE. In the most recent edition, Subaru recognizes Planet Subaru for its generous contributions to Special Olympics. Click here to see!
Planet Subaru comments on Subaru production returning to normal, earlier than expected.
Posted 6/22/2011
The March '11 earthquake hobbled Subaru production. Subaru's parent company, Fuji Heavy Industries, initially warned investors and dealers that production might not resume to pre-quake levels until the end of the year.
The quake did not damage Subaru's facilities, but some key suppliers did lose some or all of their capacity. Also, electricity shortages have limited the hours that factories can operate their assembly lines. But the Japanese people and their economy are resilient, and they have speedily solved supplier bottlenecks. Some suppliers have even handed over their design blueprints to competitors who did not lose production capability in order to keep the auto manufacturers rolling.
New vehicle shipments to Planet Subaru in July and August will match pre-quake levels. Planet Subaru currently has 49 new vehicles on the lot and an additional 47 scheduled to arrive any day. If you were waiting on the sidelines for better selection, your wait is over...now is the time to find your next Subaru at Planet.
Posted 6/22/2011
The March '11 earthquake hobbled Subaru production. Subaru's parent company, Fuji Heavy Industries, initially warned investors and dealers that production might not resume to pre-quake levels until the end of the year.
The quake did not damage Subaru's facilities, but some key suppliers did lose some or all of their capacity. Also, electricity shortages have limited the hours that factories can operate their assembly lines. But the Japanese people and their economy are resilient, and they have speedily solved supplier bottlenecks. Some suppliers have even handed over their design blueprints to competitors who did not lose production capability in order to keep the auto manufacturers rolling.
New vehicle shipments to Planet Subaru in July and August will match pre-quake levels. Planet Subaru currently has 49 new vehicles on the lot and an additional 47 scheduled to arrive any day. If you were waiting on the sidelines for better selection, your wait is over...now is the time to find your next Subaru at Planet.
Going green helps Subaru Plant's Success
Posted 6/10/2011
It's always great to hear about companies who care about the environment, but it's even better when that environmental stewardship leads to saving money and improving people's lives. Click on this link to read more...
Bloomberg Businessweek: "Subaru of Indiana, America's Scrappiest Carmaker"
Posted 6/10/2011
It's always great to hear about companies who care about the environment, but it's even better when that environmental stewardship leads to saving money and improving people's lives. Click on this link to read more...
Bloomberg Businessweek: "Subaru of Indiana, America's Scrappiest Carmaker"
New 2012 Subaru Impreza unveiled at the New York International Auto Show today!
Posted 4/20/2011
Images & Info.
YouTube Video
Posted 4/20/2011
Images & Info.
YouTube Video
Planet Subaru featured in Patriot Ledger article about why now is the best time to buy a new Subaru.
Posted 4/10/2011
Click here to read the article.
Posted 4/10/2011
Click here to read the article.
Online Auctions Revealed!
Posted 4/10/2011
Click here to see what a real on-line used car auction is like.
Automotive Tips to Save Your Money
Posted 4/10/2011
Click here for some tips to save money on gas and repairs for your car.
Posted 4/10/2011
Click here for some tips to save money on gas and repairs for your car.
Subaru is #1 Brand in KBB's 2011 Best Resale Value Awards
Posted 4/7/2011
O.k., this isn't brand-new news, but it just might be to you! This past November Kelley Blue Book awarded Subaru the "2011 Best Brand" in its "2011 Best Resale Value Awards". Why is this important when choosing a new or used car? Because resale value has a HUGE effect on your cost-of-ownership. When you trade in your Subaru, you're likely to receive thousands more than you would have if you had bought another brand.
® Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.
Posted 4/7/2011
O.k., this isn't brand-new news, but it just might be to you! This past November Kelley Blue Book awarded Subaru the "2011 Best Brand" in its "2011 Best Resale Value Awards". Why is this important when choosing a new or used car? Because resale value has a HUGE effect on your cost-of-ownership. When you trade in your Subaru, you're likely to receive thousands more than you would have if you had bought another brand.® Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.
Planet featured in Automotive News, the auto industry's flagship publication
Posted 4/4/2011
Click here to read the article in their Best Practices section.
Posted 4/4/2011
Click here to read the article in their Best Practices section.
Planet sells its first car in the state of Alaska
Posted 4/2/2011
Planet Subaru has sold cars in 42 states. Click here to see a happy Planet customer picking up his STi in Hanover and driving it all the back to Alaska. We gave him some snacks for the ride back. Surprisingly, this is the not the farthest someone has come to buy a Subaru at Planet. We also sold a Forester in Hawaii!
Posted 4/2/2011
Planet Subaru has sold cars in 42 states. Click here to see a happy Planet customer picking up his STi in Hanover and driving it all the back to Alaska. We gave him some snacks for the ride back. Surprisingly, this is the not the farthest someone has come to buy a Subaru at Planet. We also sold a Forester in Hawaii!
Happy April Fools Day!
Posted 4/1/2011
Click here to learn how Planet Subaru is "Bringing Sexy Back."
The Boston Globe picked up this story and it went viral. Here are a couple of examples, from a Dallas paper and one in India!
http://topics.dallasnews.com/article/05XS1mj0Y4gKT?q=Mother
http://oneclick.indiatimes.com/article/05XS1mj0Y4gKT/quotes?q=
Posted 4/1/2011
Click here to learn how Planet Subaru is "Bringing Sexy Back."
The Boston Globe picked up this story and it went viral. Here are a couple of examples, from a Dallas paper and one in India!
http://topics.dallasnews.com/article/05XS1mj0Y4gKT?q=Mother
http://oneclick.indiatimes.com/article/05XS1mj0Y4gKT/quotes?q=
Japan Earthquake: Effects on Subaru
Posted 3/15/2011
Be Car Chic's "Industry Pulse" posts Planet Subaru's thoughts and comments on the effects of the earthquake on the North American Subaru business...
Click here for blog link
Posted 3/15/2011
Be Car Chic's "Industry Pulse" posts Planet Subaru's thoughts and comments on the effects of the earthquake on the North American Subaru business...
Click here for blog link
Special Olympics Thanks Planet for $100,000 donation
Posted 3/15/2011
Special Olympics P.R. Director Dave Greenwood interviews Jeff Morrill, co-owner of
Planet Subaru, earlier this month in our showroom.
Planet Subaru is pleased to be a long-time sponsor of Recycle for Gold , Special Olympics' car donation program that turns your "unhealthy cars and trucks into healthy athletes", as their website states. Since 2000, Planet Subaru has donated 553 cars to date to this great cause, on behalf of our generous customers. Thank you to all of our customers who have helped us support Special Olympics!!
Posted 3/15/2011
Special Olympics P.R. Director Dave Greenwood interviews Jeff Morrill, co-owner of
Planet Subaru, earlier this month in our showroom.
Planet Subaru is pleased to be a long-time sponsor of Recycle for Gold , Special Olympics' car donation program that turns your "unhealthy cars and trucks into healthy athletes", as their website states. Since 2000, Planet Subaru has donated 553 cars to date to this great cause, on behalf of our generous customers. Thank you to all of our customers who have helped us support Special Olympics!!
Planet Subaru in the News...
Posted 2/28/11
The Patriot Ledger visited us during President's Day weekend. We made the front page! You might have seen the article in the printed version but in case you missed it, check it out here. You'll see pictures of some of our happy customers and Purchase Partner Larry Terrio of Marshfield.
Posted 2/28/11
The Patriot Ledger visited us during President's Day weekend. We made the front page! You might have seen the article in the printed version but in case you missed it, check it out here. You'll see pictures of some of our happy customers and Purchase Partner Larry Terrio of Marshfield.
A quote for the ages....
Posted 2/17/11
Inscribed on a temple in Udaipur, India: "Do not judge your life by your individual well being; but on the contrary, measure it by its consonance with the well being of others."
Posted 2/17/11
Inscribed on a temple in Udaipur, India: "Do not judge your life by your individual well being; but on the contrary, measure it by its consonance with the well being of others."
Planet Subaru becomes a little more green
Posted 1/31/11
Yes, we're putting solar panels on the roof, but we're also working in
smaller ways to reduce our carbon footprint. Our customers can now
enjoy our gourmet coffee, hot chocolate, and tea in our new more
eco-friendly cups! Instead of Styrofoam which we previously used, our
new cups are made of 100% renewable plant-based sources and 24%
post-consumer content. For more information on these cups and other
green products, click here.
Posted 1/31/11
Yes, we're putting solar panels on the roof, but we're also working in
smaller ways to reduce our carbon footprint. Our customers can now
enjoy our gourmet coffee, hot chocolate, and tea in our new more
eco-friendly cups! Instead of Styrofoam which we previously used, our
new cups are made of 100% renewable plant-based sources and 24%
post-consumer content. For more information on these cups and other
green products, click here.
Subaru's keep going and going and...
Posted 1/4/11
Subaru owners are known for keeping their cars for a long time, and for good reason: Subaru's are very reliable, even in very harsh climates. Here's a link to an article on Vehix.com about "10 Used Cars That Seem To Run Forever" . Subaru tops their list.
Posted 1/4/11
Subaru owners are known for keeping their cars for a long time, and for good reason: Subaru's are very reliable, even in very harsh climates. Here's a link to an article on Vehix.com about "10 Used Cars That Seem To Run Forever" . Subaru tops their list.
Clean Up!
Posted 12/27/10
Planet crew (Nate Roman, top photo; David Spellman, bottom photo) having way too much fun cleaning off the Subaru's after last night's big nor'easter. Cleaning the cars off was a lot of work, but pulling them out was easy...thanks All-Wheel-Drive!!
Goofy Subaru ad video (Who are the ad wizards?)
Posted 12/15/10
We get excited when we get a new car too!
Posted 12/9/10
Dave Gardner, a Planet Purchase Partner , just ordered a 2011 Legacy for his new wheels. Says Dave, "I've been waiting for some time to get the new body style Legacy. I love the extra space and AWD with awesome fuel economy! I'm tall with long legs so the extra leg room with telescoping steering wheel is perfect for me. And I'm getting a backup camera which - my co-workers would probably agree - I could use! [o.k. - I've had a couple minor accidents on the lot, but only two in almost 5 years!] :-) Can't wait to get it! It's in Ruby Red Pearl - here's an idea of what it will look like..."
Video of Jeff's Cats Singing Sweet Caroline
Posted 12/9/10
Well, they're not really singing, because cats can't sing. But they're meowing to beat the band.
Why is Subaru breaking sales records in a industry that got clobbered?
Posted 11/5/10
Subaru had its best sales year ever in 2009, and then took only ten months of 2010 to beat that record. The industry pundits have a lot of theories, including: a new advertising agency and campaign, more mainstream styling, and accolades that keep pouring in (including back-to-back Motor Trend Sport Utility of the Year awards for the Forester and Outback). That's the industry perspective, and we think all are factors.
On the showroom floor, "where the rubber meets the road" (or at least tile), we see some other reasons that explain the Subaru ascendancy. Starting in 2008 with the Impreza, 2009 with the Forester, and 2010 with the Legacy and Outback, Subaru started building the cars about a half size bigger. We've been open since 1998, and we could have retired by now if we had a nickel for every time we heard someone say, "it's just not big enough." Americans are relatively big, and they have a lot of stuff, and they'll pay more for cars that are a little bigger. Whereas the cars used to be sized for the Japanese market (smaller drivers, less stuff, different tastes), now they're sized for the American market.
Second, in times of recession, more people consider "value" as a primary consideration when buying a car. And "value" has always been one of Subaru's strong suits. You get a lot for your money. You can buy an Outback Limited , loaded with creature comforts and features for around $30,000. The comparable BMW or Audi is at least $10,000 more! BMW and Audi build fine cars, and have excellent reputations, but $10,000 is a lot of money for no more car. Ten thousand!
Planet Subaru. Your unDealership.
