Planet Subaru

Are women better car shoppers than men?
Posted 1/31/2012

Click here for the answer.

Most popular car color? White
Posted 10/6/2011

When it comes to car color, white is white-hot, according to PPG Industries, which released its annual color trend popularity survey Wednesday. The Detroit Free Press reports that 21 percent of 2011 model-year vehicles around the world are white, bumping silver, which fell to second place, where it's tied with black. Both silver, the most-popular vehicle for 10 years straight, and black claimed 20 percent of the market, with gray coming in next at 13 percent. The four colors are popular because they not only are available in every vehicle segment, but look good on any type of car, according to Jane Harrington, PPG's manager of color styling and automotive coatings. Plus, a car is a big purchase so many buyers don't want to get locked into a too-trendy shade. She theorized why white has become so beloved: It connotes cutting-edge. A recent PPG survey found that 77 percent of car buyers said that exterior color was a factor in their purchase, and 31 percent said they'd be willing to pay extra for a color that expresses their personality.

Planet Subaru a Platinum Sponsor of the 17th Annual DOGGIEPAWLOOZA!
Posted 9/21/2011

This past Sunday, Planet Subaru joined other sponsors, dog lovers, and lots of dogs at the 17th Annual Doggiepawlooza at Wompatuck State Park, Hingham, to support the Standish Humane Society . Our official greeter, Blue (left), his owner and our General Sales Manager, Dale Lathrop, and friends of Planet Subaru joined many others on a fun 3-mile trek. The event helped to raise awareness and money for the Society which operates a no-kill shelter and adoption center for cats in Duxbury, MA, and provides funding for spaying/neutering both cats and dogs.

Much thanks to all those who organized and participated in this fun event!!

Blue and his friends had a blast! Check out more pics of the event on Planet's Facebook Page !

Planet Subaru comments on Subaru production returning to normal, earlier than expected.
Posted 6/22/2011

The March '11 earthquake hobbled Subaru production. Subaru's parent company, Fuji Heavy Industries, initially warned investors and dealers that production might not resume to pre-quake levels until the end of the year.

The quake did not damage Subaru's facilities, but some key suppliers did lose some or all of their capacity. Also, electricity shortages have limited the hours that factories can operate their assembly lines. But the Japanese people and their economy are resilient, and they have speedily solved supplier bottlenecks. Some suppliers have even handed over their design blueprints to competitors who did not lose production capability in order to keep the auto manufacturers rolling.

New vehicle shipments to Planet Subaru in July and August will match pre-quake levels. Planet Subaru currently has 49 new vehicles on the lot and an additional 47 scheduled to arrive any day. If you were waiting on the sidelines for better selection, your wait is over...now is the time to find your next Subaru at Planet.

Subaru is #1 Brand in KBB's 2011 Best Resale Value Awards
Posted 4/7/2011

O.k., this isn't brand-new news, but it just might be to you! This past November Kelley Blue Book awarded Subaru the "2011 Best Brand" in its "2011 Best Resale Value Awards". Why is this important when choosing a new or used car? Because resale value has a HUGE effect on your cost-of-ownership. When you trade in your Subaru, you're likely to receive thousands more than you would have if you had bought another brand.
® Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.

Special Olympics Thanks Planet for $100,000 donation
Posted 3/15/2011

Special Olympics P.R. Director Dave Greenwood interviews Jeff Morrill, co-owner of
Planet Subaru, earlier this month in our showroom.

Planet Subaru is pleased to be a long-time sponsor of Recycle for Gold , Special Olympics' car donation program that turns your "unhealthy cars and trucks into healthy athletes", as their website states. Since 2000, Planet Subaru has donated 553 cars to date to this great cause, on behalf of our generous customers. Thank you to all of our customers who have helped us support Special Olympics!!

Planet Subaru becomes a little more green
Posted 1/31/11

Yes, we're putting solar panels on the roof, but we're also working in smaller ways to reduce our carbon footprint. Our customers can now enjoy our gourmet coffee, hot chocolate, and tea in our new more eco-friendly cups! Instead of Styrofoam which we previously used, our new cups are made of 100% renewable plant-based sources and 24% post-consumer content. For more information on these cups and other green products, click here.

We get excited when we get a new car too!
Posted 12/9/10

Dave Gardner, a Planet Purchase Partner , just ordered a 2011 Legacy for his new wheels. Says Dave, "I've been waiting for some time to get the new body style Legacy. I love the extra space and AWD with awesome fuel economy! I'm tall with long legs so the extra leg room with telescoping steering wheel is perfect for me. And I'm getting a backup camera which - my co-workers would probably agree - I could use! [o.k. - I've had a couple minor accidents on the lot, but only two in almost 5 years!] :-) Can't wait to get it! It's in Ruby Red Pearl - here's an idea of what it will look like..."

Why is Subaru breaking sales records in a industry that got clobbered?
Posted 11/5/10

Subaru had its best sales year ever in 2009, and then took only ten months of 2010 to beat that record. The industry pundits have a lot of theories, including: a new advertising agency and campaign, more mainstream styling, and accolades that keep pouring in (including back-to-back Motor Trend Sport Utility of the Year awards for the Forester and Outback). That's the industry perspective, and we think all are factors.

On the showroom floor, "where the rubber meets the road" (or at least tile), we see some other reasons that explain the Subaru ascendancy. Starting in 2008 with the Impreza, 2009 with the Forester, and 2010 with the Legacy and Outback, Subaru started building the cars about a half size bigger. We've been open since 1998, and we could have retired by now if we had a nickel for every time we heard someone say, "it's just not big enough." Americans are relatively big, and they have a lot of stuff, and they'll pay more for cars that are a little bigger. Whereas the cars used to be sized for the Japanese market (smaller drivers, less stuff, different tastes), now they're sized for the American market.

Second, in times of recession, more people consider "value" as a primary consideration when buying a car. And "value" has always been one of Subaru's strong suits. You get a lot for your money. You can buy an Outback Limited , loaded with creature comforts and features for around $30,000. The comparable BMW or Audi is at least $10,000 more! BMW and Audi build fine cars, and have excellent reputations, but $10,000 is a lot of money for no more car. Ten thousand!

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