Non-Colors are Top Car Colors
Black & White, non-colors according to some schools of scientific thought, are the two top "color" choices of car buyers in N. America, according to The Detroit News. White at 21% and black at 19%, virtually unchanged from 2 years ago. They're closely followed by Gray (17%) and Silver (15%), revealing that 72% of new cars on the road are various shades of non-colors. See, according to the "Color as Light" color theory, BLACK IS NOT A COLOR! Black is the total absence of light, and therefore the absence of color (because visible light implies color). And WHITE IS A COLOR because it's made up of all visible colors (which are revealed in a rainbow). HOWEVER - and hold on to your black hat - according to the "color as pigment" color theory, BLACK IS A COLOR and WHITE IS NOT A COLOR! I know, I know, this is all very disturbing, especially if you have a white or black car and now you don't know if your car has a color or not!!? Well, you can read more on this disturbing debate here. Personally my car is an awesome Ruby Red, and I can find it easily in a parking lot (unless it's covered by snow, nature's colorful colorless cloak. I personally don't care what color (or lack thereof) you choose, as long as it's one we have in stock! - Dave G.