What cars are eligible?All new Planet Subaru's, plus current or
one-model-year-old pre-owned Subaru's with less than 15,000 miles.
Do customers really get free tires?Yes! Planet Subaru spent well over $100,000 on tires last year! Since the program started in 2004, we have spent over a MILLION dollars paying for free tires, free loaners, free car washes, free batteries, and free powertrain repairs! That's enough money to pay Dr. Evil's ransom for the world in full. In just the last 12 months, Planet replaced over 800 tires! That's over 200 Planet Passport customers who have received four new tires, valve stems, wheel weights, installation, and recycling of the old tires.
Do any other dealerships offer the Passport Program?
Can you imagine? No. It's a Planet exclusive. We just have a totally different vision of the car business. It represents a long term commitment to customers that our competitors are not willing to make. They think we're nuts, which we consider as proof of the wisdom of offering the program.
So your prices are higher?
No! In the last ten years, we have doubled our vehicle sales volume, one loyal customer at a time, from about 750 cars per year to about 1,500. And our service prices are competitive with other dealers even though they don't offer the Passport Program. We have one of the highest volume service departments out of 63 New England Subaru dealers. We make a lot less net profit per customer than our competitors, but we have a lot more customers. So we have a lot more income to grow the business and reinvest in the community.
Don't I live too far away to service with you?
Your Subaru only requires service every 7,500 miles...for the average driver, that's only a couple of services per year. And we're less than an hour from anywhere in Boston. You might have another Subaru dealership a little closer, but none offer what we do!
What's the catch?There is no catch. Of course you do need to
buy your car at Planet and service your car with us in accordance with the
program guidelines. For example, we have a fleet of brand new Subaru "Lunar Cars" in orbit (currently 12 of them) but you
do need to schedule one in advance. For complete details, see a Purchase
If I didn't purchase my Subaru at Planet, can I purchase the
program?Yes, it's $1,195.
Planet provides loaner cars, batteries, tires, warranties, and car washes to those in Boston, Quincy, Braintree, Plymouth, and Duxbury.