No polyester at Planet!
is nearly impossible to become a Purchase Partner at Planet Subaru if
you previously worked in the car business. (If the benefits to you of this approach are not obvious, you haven't been to a typical dealership lately!) We find educated
professionals and then teach them our ethical way of selling
cars. And they just won't leave! Five of the eleven people who opened Planet Subaru on October 2, 1998
are still on the team. Across the country, approximately 50% of car salespeople turn
year while the Planet average is a small fraction of that. To meet our special
team, click here.
Most dealerships have a difficult time recruiting women because they wouldn't work in a typical dealership environment, but NINE women strengthen the Planet team: accountants, sales experts, service advisors, even our shop manager! We are the proud home of Deb Brewster, the #1 volume saleswoman of new vehicles in New England every year since 2005!
We offer an experience unlike the disappointments you've had at the typical dealership. Upfront pricing and no deceptive advertising. No tricks or games. Our friendly professionals will show you the great life on our Planet! Click here to see the Planet Way of doing business with you.
Faster inventory turns = lower prices
The unspoken slogan at the typical dealership is: "We cheat the next guy and pass the savings on to you." That's not the way we consistently deliver low prices. In
fact, because of our large volume (we average over 100 vehicle sales per
month), we can make less on each transaction and make it up in volume.
The industry term for turning inventory is "sales velocity"--the faster
the inventory turns the better, and Planet's people and processes are
focused on high speed.
Selection you won't find anywhere else...one-stop shopping
typically stock a couple hundred new and pre-loved Subaru's, which ranks our
inventory among the largest in the country. (We turn our inventory so quickly that many of our vehicles sell before we can list them on the internet, so you should call if you don't see what you're looking for). You won't waste your time
visiting Planet Subaru, because there are so many different cars to suit your
We ship your new or pre-loved Planet Subaru anywhere
Delighted customers have taken delivery of a Planet Subaru in 42 states, including Hawaii and Alaska! To see the map, click here. We have such a big selection of hard-to-find Subaru's at great prices that we attract purchasers from all over. We can ship a car to most places in the US for only a few hundred dollars. We'll take the stress out of your out-of-state purchase.
Free Lunar Cars, Free Tires for Life, and a whole lot more
with every new car purchased at Planet, you enjoy the Planet-exclusive
Passport Program that gives you free Lunar Cars for every service, Free
Tires for Life, a 10 year/150,000 mile powertrain warranty, and much
more. Click here for details.
were green before green was cool...we chose the "Planet" name when we
opened in 1998, and have lived up to our commitment to minimize our
environmental impact. We are the only Subaru showroom in the whole world powered entirely by the sun. To learn more about the Planet Photovoltaic Power Plant, click here. To learn more about our award-winning efforts and
certifications, click here.
As a family business, we
care deeply about how we are perceived in the community. When we
ask our Subaru owners why they came to us, they tell us they were
recommended by friends and neighbors. We try to make every daily
decision to preserve our reputation for the long run. Click here to read about Planet's close partnership with Special Olympics Massachusetts.
Before Planet Subaru opened in 1998, FIVE Subaru dealerships had opened and closed on the South Shore. We have continued to grow through three recessions, four governors, MC Hammer, and the mustard yellow Baja. Charles Darwin would be proud.
- Subaru of America's highest sales customer satisfaction award as part of its Owner Loyalty Program: 2006, 2007, 2008, 2009, 2010, 2011, 2012. For three of the past four years, Planet ranked FIRST among all New England Subaru dealers.
- Talk of the Town Customer Satisfaction Award, one of only seven Subaru winners in New England, 2011 and 2012.
- Subaru New England's Top Ten Service Dealer Award five years in a row: 2007, 2008, 2009, 2010, 2011.
- Special Olympics Inspire Greatness Award.
- USA Today/NADA Dealer Innovation Award. One of four awarded to all car and truck dealerships nationally.
- US EPA Energy Star Small Business Award. One of only eight awarded to all small businesses nationally.
- Green Certification from Subaru of America. One of only two among New England's 63 Subaru dealers.
- Massachusetts Governor's Special Recognition.
- Massachusetts House of Representatives Renewable Power Citation.
- Special Congressional Recognition from the United States House of Representatives.
Kaizen Quality Commitment
The Japanese word "Kaizen" loosely translates to "making the bad points good." We robustly train our team and we design bulletproof processes. When the rare mistake occurs at Planet, we take it very seriously. We convene a team to diagnose the problem and then we fix the system or retrain the person. Compared to other dealerships, Planet is a well-oiled machine.
Open Door Policy
Planet's owners and managers are at the
dealership every day. The same open door policy we have for our team members we have for you. Whether it's words of praise or advice, we
appreciate what you have to say. Click here to email owner Jeff Morrill directly.
Free Car Wash
we finish working on your Subaru, we top things off with a free car wash
and vacuum. And if you want to
take things to the next level, you can schedule a full detail with our
service department. Our detail team can buff, shampoo carpets, steam
clean your engine, and remove Ava's Cheerios
between the seats.Advanced Service Knowledge
ain't the Subaru your grandma drove! Planet Subaru boasts seven certified technicians, five of them Subaru MASTER Technicians! A lot has changed in
automotive technology over the years. Long gone are the crank windows
and simple carbureted intake systems. Now, we've got ABS, VDC, VTD, OBD. It takes a lot of training to
work on today's Subaru's. Click here to visit our Service Department.
If you call during any of the 71 hours per week that we are open, you will speak with a real live person. No automated attendants, no voice mail. We don't even have a receptionist--our sales, parts, and service experts answer your calls, so we resolve the large majority of our calls without even one transfer.
Starbucks can't fix your car...
But Planet has free wireless, gourmet coffee, comfy sofa chairs, a cozy fireplace, guest office space, child playroom, and diaper changing stations. Sometimes people stay even after their cars are serviced and washed! Planet is one of the largest and nicest Subaru dealerships on the planet!
Your kind of people? Click to see our
new inventory or pre-owned inventory !
We went to another Subaru dealership where we were jerked around like
a marionette. Dave at
Planet Subaru was straightforward.
~Donna B., Halifax, Ma
Planet Subaru. Your unDealership