Planet Subaru

596 Washington Street
Directions Hanover, MA 02339

  • Sales: (888) 534-2725
  • Service: (888) 534-5240
  • Parts: (888) 534-8050

your undealership


17 Reasons to Buy Your Next Subaru at Planet

Your environment

We were green before green was cool...we chose the "Planet" name when we opened in 1998, and have lived up to our commitment to minimize our environmental impact.  We are the first Subaru showroom in the whole world powered entirely by the sun.  Read about our other efforts.


Great men AND women on our team

Most dealerships have a difficult time recruiting women because they wouldn't work in a typical dealership environment, but twelve women strengthen the Planet team including FIVE salesWOMEN, plus accountants, service advisors, even our shop manager! 
Meet them all here.




Free Driving Dogs!

Well, not really, but we do have a good sense of humor. See our prior April Fools Day gags. 


No polyester at Planet!
It is nearly impossible to become a Purchase Partner at Planet Subaru if you previously worked in the car business.  (If the benefits of this approach are not obvious, you haven't been to a typical dealership lately!)  We find educated professionals and then teach them our ethical way of selling cars.  And they just won't leave!  Five of the eleven people who opened Planet Subaru on October 2, 1998 are still on the team.  (Now we employ over
50.  It was an idea whose time had come, apparently).  Meet our special team or learn more about joining us.



Faster inventory turns = lower prices
The unspoken slogan at the typical dealership is:  "We cheat the next guy and pass the savings on to you."  That's not the way we consistently deliver low prices.  We sell over 150 vehicles every month so we can make less on each transaction and make it up in volume.  

This map shows just one year of Planet Subaru flag for every zip code in metro Boston where at least one happy Planet customer owns a Subaru.  This represents only one year of sales, only one flag per zip code, and only new cars! That's a lot of cars.


Selection you won't find anywhere else shopping

We typically stock at least FOUR HUNDRED new and pre-loved Subaru vehicles, which ranks our inventory among the largest in the country.  You won't waste your time visiting Planet Subaru, because there are so many different cars to suit your needs.     

We reinvest in the community
Planet Subaru supports the Standish Humane Society and 
Special Olympics Massachusetts and many other organizations in the community.  

These are Jeff's cats, River and Simon, adopted from Standish.  Usually they're climbing the curtains rather than looking cute.


Free Lunar Cars, Free Tires for Life, and a whole lot more
Free with every new car purchased at Planet, you enjoy the Planet-exclusive Passport Program that gives you free Lunar Cars for every service, Free Tires for Life, a 10 year/150,000 mile powertrain warranty, and much more. Read all about it.   

Meet our Greeter, Blue.

A great place to work

Even if you aren't looking for a job, you'll appreciate the quality of life we offer to our team because you're much more likely to enjoy your experience when you're served by team members who love their jobs.  Selected from over 20,000 nationwide, Planet was named to the Automotive News Top 100 Best Dealerships to to Work For in 2014 (#49) and again in 2015 (#20).  And the Boston Globe selected Planet Subaru from thousands of companies in all industries for its 2015 list of Top 100 Places To Work (#17 Small Company).



The Best Subaru Research Site
We have more exclusive website content than any other Subaru dealer, including dozens of pages comparing Subarus and the competition.



Awards and lots of 'em

From Subaru:

From the Press:

From the community:



Your undealership
We offer an experience unlike the disappointments you've had at the  typical dealership.  Upfront pricing and no deceptive advertising. No tricks or games. See the Planet Way of doing business with you.


Open Door Policy
Planet's owners and key managers are at the dealership most every day. The same open door policy we have for our team members we have for you. Whether it's words of praise or advice, we appreciate what you have to say.
Reach owner Jeff Morrill directly.

Here's Jeff in front of a wise old Coast Redwood.


Free Car Wash

All you have to do is ask when you check in for service and we'll top things off with a free car wash (gently by hand) and vacuum. 


Sometimes we wash them twice because the turkeys
from our large property come over and poop on them. 


Advanced Service Knowledge

Planet Subaru boasts nine certified technicians, five of them Subaru MASTER Technicians!  Visit our Service Department.   


One of the largest service departments in New England,
we work on over 10,000 Subarus a year. 


Real People = No voicemail
If you call during any of the 71 hours per week that we are open, you will speak with a real live person.  No automated attendants, no voice mail.  We don't even have a receptionist--our sales, parts, and service experts answer your calls, so we resolve the large majority of our calls without even one transferWe really love what we do.  



Starbucks can't fix your car...
But Planet has free wireless, gourmet coffee, comfy sofa chairs, a cozy fireplace, guest office space, child playroom, and diaper changing stations.  Sometimes people stay even after their cars are serviced and washed!  


Search our huge inventory!


 your undealership

There are a lot of good reasons to do business with Planet if you live in Newton, Boston, Weymouth, Somerville, or Braintree. 

Make an Inquiry

  1. Planet Subaru

    596 Washington Street
    Hanover, MA 02339

    • Sales: (888) 534-2725
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