Taken in 1998, right before we opened our original store in Norwell before we moved to Hanover.  To see an eclectic photo gallery of our Hanover store, click here. 

Welcome to our Planet!

The Planet AutoBiography by Jeff Morrill.

In 1998, my brother, John, and I quit our jobs, sold our houses in Virginia, borrowed against our dad's retirement funds, and relocated our families to Massachusetts...all to buy a Subaru dealership that had opened in February, closed in August, and had lost $400,000 in between. A LOT of people said we were crazy. We had limited experience and limited capital, but we had an idea whose time had come: that folks would love an alternative to the pressure and the polyester at the typical dealership.

Planet is now one of the largest Subaru dealerships on the planet. Though John and I will take credit for a lot of hours and hard work, the real credit for our success goes to our exceptional team of people who believe in our special way of serving customers; and to you, for driving past other dealerships because you believe that the nice guys and gals can finish first.

Try life on our Planet!