A lucky voter won this 2023 Crosstrek!
Planet Subaru partners with TurnUP, an organization devoted to registering voters and increasing civic participation nationwide. For this project, Planet donated the entire cost of a brand new Crosstrek to be awarded on a sweepstakes basis to one of hundreds of thousands of young people who registered to vote or confirmed their registration through TurnUP's app and website.
Planet Purchase Partner Amelia Tworek, who would deliver the Crosstrek to the winner, said "I love how TurnUP encourages young voters, so I've been thrilled to participate in this project. Delivering cars is my favorite part of the job, and this one was really special!" The lucky winner was young voter Elizabeth Allen, a California resident studying at Boston University, who, as fate would have it, really needed a set of wheels! When she received the email from TurnUP, she first thought it was just more spam until she remembered that she had previously registered. "At the end of this semester, my friend and I are going to visit national parks across the country as we drive back to California."
TurnUp organized by far the largest youth-led youth voter turnout operation in the United States based on publicly available data. And young voters decided key races in the recent mid-term elections. Here are just a few statistics demonstrating what Planet Subaru's donation allowed us to accomplish: 15,670,238 impressions of our election reminder ads and influencer campaigns that displayed information about registering to vote, requesting a ballot, and finding one's polling location; 7,873,503 texts with voting information sent by young TurnUp volunteers and interns to young voters; and 551,867 young voters confirmed their voter registration via TurnUP digital portals at over 150 campuses nationwide.
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