Planet Pricing Pledge

Our Pledge to You:
You can print any Planet ad or vehicle detail page and pay the price listed when you visit the showroom.

  • No undisclosed fees.
  • No hiding the destination charge to tack it on late in the purchase.
  • No rebates included that you can't get.
  • No trade-in allowance snuck into the vehicle price to misrepresent what you'll actually pay.
  • No requirement that you finance with us.
  • No pressure to buy today.
  • No attempt to "upsell" you into a different car than the one you want.
  • No complicated fine print or tricky asterisks*.
  • No "stealership" shenanigans.

More info on Planet pricing:


We sell a couple hundred new and used Subaru vehicles per month, ranking Planet Subaru among the largest-volume Subaru dealerships in the country. We could never sell so many cars charging premium prices, and we don't do it by cheating the next guy and passing the savings on to you. We do it by offering you more for your money than other dealers, and not jerking you around.

To keep resale values high, Subaru gives us surprisingly little mark-up between dealer cost and list price. Margins are much tighter than you might imagine. So, even on our most expensive models, you never see SUPER HUGE ENORMOUS BLOCKBUSTER DISCOUNTS of $10,000 on a new Subaru like you see offered by other manufacturers.

Our price does include full exterior/exterior detail, destination charge, full tank of gas, Massachusetts inspection sticker, and our famous undealership customer service. Price does not include $498 document fee, sales tax, and title/registration fees collected by the state. Sales/deliveries outside Massachusetts may incur additional fees.

With an inventory of new and used vehicles in the hundreds, we rarely but occasionally make a typographical error on a vehicle when inputting the price or equipment. We correct these errors quickly when we discover them or they are brought to our attention, but, for example, we can't sell a car that costs $29,998 for $2,998. Also, please note that we are not always able to offer some promotions advertised by Subaru of America because of inventory constraints, etc. 


There are lots of good reasons to buy a new Subaru at Planet, including very low prices. While Planet Subaru always offers competitive prices, it's impossible to always be the lowest because if you look under enough rocks you'll eventually find a dealer willing to quote a "lower" cost due to overstock situations, cash flow problems, acts of desperation, etc. We need to make a modest profit, because we go to work to earn a living just like you.

We frequently hear from customers that they were treated in a deceptive and rude manner elsewhere. They feel a lot of regret that they fell for the typical dealer tricks. While Planet Subaru is an oasis of fine folks, it's a real jungle out there in the rest of the industry. When you're looking at a typical dealership and the deal sounds too good to be true, it probably is.


* Although every reasonable effort has been made to ensure the accuracy of the information contained on this site, absolute accuracy cannot be guaranteed. This site, and all information and materials appearing on it, are presented to the user "as is" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose, title or non-infringement. All vehicles are subject to prior sale. Price does not include applicable tax, title, and license. Not responsible for typographical errors.

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If you need a new or used Subaru in the Boston Massachusetts area, Planet is your dealer.