Our Pledge to You:
You can print any Planet ad or vehicle detail page and pay the price listed when you visit the showroom.

  • No undisclosed fees.
  • No hiding the destination charge to tack it on late in the purchase.
  • No trade-in allowance snuck into the vehicle price to misrepresent what you'll actually pay.
  • No requirement that you finance with us.
  • No pressure to buy today.
  • No attempt to "upsell" you into a different car than the one you want.
  • No complicated fine print or tricky asterisks*.
  • No "stealership" shenanigans.

More info on Planet pricing:

We sell almost 200 new and used Subaru vehicles per month, ranking Planet Subaru among the largest-volume Subaru dealerships in the country. We could never sell so many cars charging premium prices, and we don't do it by cheating the next guy and passing the savings on to you. We do it by offering you more for your money than other dealers, and not jerking you around.

To keep resale values high, Subaru gives us surprisingly little mark-up between dealer cost and list price.Margins are much tighter than you might imagine. So, even on our most expensive models, you never see SUPER HUGE ENORMOUS BLOCKBUSTER DISCOUNTS of $10,000 on a new Subaru like you see offered by other manufacturers.

There are lots of good reasons to buy a new Subaru at Planet, including very low prices. While Planet Subaru always offers competitive prices, it's impossible to always be the lowest because if you look under enough rocks you'll eventually find a dealer willing to quote a "lower" cost due to overstock situations, cash flow problems, acts of desperation, etc. We need to make a modest profit, because we go to work to earn a living just like you.

We frequently hear from customers that they were treated in a deceptive and rude manner elsewhere. They feel a lot of regret that they fell for the typical dealer tricks. While Planet Subaru is an oasis of fine folks, it's a real jungle out there in the rest of the industry.When you're looking at a typical dealeship and the deal sounds too good to be true, it probably is.

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If you need a new or used Subaru in the Boston Massachusetts area, Planet is your dealer.