The 2025 Subaru Love Promise Customer and Community Commitment Award
The 2025 Subaru Love Promise Customer and Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
Here at Subaru, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.
What is the Subaru Love Promise?
Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.
How is Planet Subaru dedicated locally to the Love Promise?
You will see Planet's Love Promise in our commitment to minimizing our environmental impact and maximizing our contributions to the South Shore community.
Standish Humane Society, ASPCA, Mass Audobon, Manomet Center
NSRWA, Trustees of Reservations, Friends of Holly Hill Farm, Southeastern Massachusetts Pine Barrens Alliance, Blue Hills Trailside Museum
Assumption College, Whitman-Hanson High School, Milton Foundation for Education, Milton Library Foundation, Dean College
Big Brothers Big Sisters, Society of St. Margaret, Special Olympics, American Legion, Human Rights Campaign
Here for the Girls, Fenway Health, Massachusetts General Hospital, Mahila Partnership, Beth Israel Deaconess NICU
Love Promise Stories from Planet Subaru
Subaru and Planet Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
THANK YOU FROM LLS, PLANET SUBARU! - Tasha M
For the past 10 years, Subaru of America and its retailers have partnered with The Leukemia & Lymphoma Society (LLS) through the Subaru Loves to Care initiative. The partnership has involved delivering blankets and messages of hope to cancer patients across the country. On July 15th, Planet Subaru personally delivered these items to patients. These blankets and messages of hope provide warmth and comfort to patients in treatment. The love and support shared through this cherished partnership means a lot to everyone involved! Thank you for your commitment to supporting your community as well as the LLS mission to create a world without blood cancer and improve the quality of life for patients and their families.
Planet Subaru Teams Up to Support Local Community - Nate R
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Hanover, this is a harsh reality. Helping others strengthens communities, which is why Planet Subaru is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Planet Subaru have helped nearly 900,000 children and adults in urgent need. On 01/22/2025, Planet Subaru donated 120 shoes/socks to Carolina Hill Shelter. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Summit with an Ascent from Planet - Michael Y
VOT48 took on Mount Moosilauke via the Glencliff Trail and the Appalachian Trail. It was a great day full of laughs, stories, and high winds making for a very memorable summit on the Moose. Congratulations to all 8 of these amazing veterans on a well earned and successful hike and to Dan and Quin on checking off their 3rd and 5th peak on their mission to 48. Special shout out to Planet Subaru for once again providing your Subaru Ascent to assist with transportation and carpooling. Your continued generosity and support of our organization is truly appreciated.
A Love Promise Rising From the Ashes - Jeff H
On behalf of the American Red Cross, I want to extend our deepest gratitude to the entire Planet Subaru team for stepping in with such kindness and generosity to help a local family during a time of unimaginable loss. When the Benkart family—who proudly drive five Planet Subarus—suffered a devastating tragedy, you didn’t just offer support, you provided a lifeline. Leesa Benkart had brought in her car for routine service, borrowing a loaner to go about her day. But then, the unthinkable happened: a terrible fire consumed her Scituate home, reducing it to ashes. In the chaos, even the key to the loaner car was lost, a small but painful reminder of all that was suddenly gone. When Leesa came back to Planet Subaru to sort through this small detail, she was overwhelmed, still processing the enormity of her family’s loss. It was in this moment that Planet Customer Retention Manager Mark Negron stepped in—not just as a Planet team member, but as a compassionate friend. Mark took the time to sit with Leesa, allowing her to gather her thoughts, gently helping her appreciate the one thing that truly mattered: though possessions were lost, her loved ones were safe. But Mark didn’t stop there. Knowing how much this family had been through, he reached out to us, asking how Planet Subaru could do more to help. When Leesa returned again, Mark had already arranged gift certificates for her favorite restaurant and a local grocery store, easing some of the burdens that come with starting over. On top of that, Planet Subaru provided $500 to help cover immediate expenses. He helped her get groceries from the local food pantry. And in a final gesture of care, he waived the cost of the service for Leesa’s car, promising that the next one would be on the house, as well. This is not just customer service—it’s humanity. Mark’s actions, and the entire Planet Subaru team, were a shining testament to what the Subaru Love Promise is all about: showing up for people when they need it most, with open hearts and helping hands. It comes as no surprise that Mark was recognized as a 2024 Subaru Shining Star, one of only six chosen from Subaru’s 640 retailers across the nation. It is a recognition well-earned, but beyond the award, what will stay with us is the genuine kindness he showed in a family’s darkest hour. From all of us at the American Red Cross, thank you for embodying the spirit of care and compassion. Your actions remind us that even in the midst of disaster, there is always room for hope and kindness.
Celebrating $1.5M Raised to Make Wishes Come True - Peg W
Over the past 13 years, Make-A-Wish has been both honored and grateful to partner with our Subaru of New England Retailers as one of the four national charity partners of the Share the Love campaign. We are thrilled to share that following this year’s results, the combined support of our local Massachusetts and Rhode Island retailers has just surpassed $1.5 Million for Make-A-Wish Massachusetts and Rhode Island! It is proven that wishes can have a positive impact on the medical outcomes of children facing critical illnesses. A wish experience can improve a child’s quality of life and emotional well-being, while also strengthening families. A wish enables a child to imagine a future that is bright and provides motivation and hope when they need it most. The transformative impact of a wish cannot be overstated, and we depend on the generosity of partners like you to move closer to our vision of granting the wish of every eligible child in Massachusetts and Rhode Island. Your support benefits not only a local child and family, but their community as well, reminding every one of us that we are capable of uplifting one another. Thank you, Planet Subaru, for your compassionate partnership in bringing hope and joy to local kids with critical illnesses.
Planet Subaru installs first "cloud-based" Subaru car wash in the USA! - Samantha W
The purpose of the North and South Rivers Watershed Association (NSRWA) is to protect our waters here on the South Shore. So, the NSRWA was excited to hear that they were the inspiration for Planet Subaru’s latest “Subaru Loves the Earth” project to tap rainwater for washing cars that they sell and service. Cleverly announced as the first cloud-based carwash at a Subaru dealership in the United States, the system saves over 50,000 gallons of Hanover municipal groundwater annually. Storing and using water from the roof reduces the strain on the town’s three wells, and avoids the use of chemicals and energy required to treat the municipal water. Depleted wells invite water supply contamination, allowing pesticides, fertilizers, and industrial pollutants to infiltrate the groundwater. Planet Subaru’s Green Team Leader and Customer Service Manager Mark Negron said, “Because of our long-term partnership with NSRWA, we know how precious clean groundwater is in Hanover. We have almost entirely eliminated our need for municipal water in the reconditioning department because our system collects and quadruple filters the rain falling on Planet’s half-acre roof. Washing an average of 26 vehicles per day, using 6 gallons per wash, the system can handle over 260 washes before running out. The 1,600-gallon tank capacity lasts ten days between rains." Service Manager Christa Collins said, “When we became a Subaru Certified Eco-Friendly Retailer in 2013, we formed a “green team” of passionate Planet personnel from different departments who would implement environmental projects. For the cloud-based carwash, our green team conceived the idea with our “gleam team” who actually wash the cars. Because we are the first Subaru dealership in the United States to design and implement a system like this, we had to engineer it from scratch, so it took us two full years to go from brainstorm to rainstorm.” The NSRWA is proud to partner with Planet because of their reputation for green practices, including powering their showroom with solar panels, planting a fruit orchard, releasing endangered bobwhite quails on their wooded campus, and many other innovative environmental initiatives. This recent project marks over TWO DECADES of collaboration between NSRWA and Planet. Previous projects together included the installation of low-flow plumbing fixtures throughout the dealership, and Planet donated a Forester to the NSRWA for its water education and outdoor programs. These efforts have made quite a splash! Thank you to Planet Subaru for your commitment to shrinking your environmental footprint and supporting non-profits in Massachusetts.
Classy Reuse of Covid Plexiglass Partitions - Lindsey F
Thank you to Planet Subaru for your generous donation of partitions for Wessagusset Elementary. Originally purchased for social distancing in the showroom during Covid, they were no longer needed. Rather than dispose of them, Planet searched for an organization that might be able to repurpose and use them creatively. They found us, and we have already put the units to good use as a way of creating additional learning spaces for our teachers and students. Not only are they sound-reducing inside loud classrooms, but they are also excellent as white boards and for visual displays. They will be extremely helpful to our school community. We truly appreciate this thoughtful donation!
Planet "greenlights" the Brockton Green Team - Karen G
A hearty Love Promise thank you to Planet Subaru for funding our 2023 Green Team, the latest project in a history of Planet collaboration with Wildlands Trust, an organization founded in 1973 to protect open space in Southeastern Massachusetts. This summer program provided paid internships to FIFTEEEN Brockton High School students, helping them acquire skills in environmental management while learning about Brockton’s natural resources. The opportunity to earn this stipend was critical not only for recruitment, but for building environmental equity in Brockton. Daily discussions with local professionals exposed students to career, volunteer, and civic engagement opportunities. The team worked diligently, completing dozens of projects at schools and parks, including garden installations, hiking trail restoration and mapping, and park infrastructure construction. Four focus areas emphasized skills development and environmental learning: safe tool handling, natural resource management, community engagement, and teamwork. Said one student: “I feel like this program has made me more open-minded, caring, and reflective.” Planet’s significant investment will continue to pay dividends into the future, as Brockton citizens enjoy the improvements, and the students bring their experience and credentials to future educational and professional opportunities.
Standish Humane celebrates a decade of delivering Furesters and Outbarks with Planet Subaru! - Joyce K
It is an incredible honor for Standish Humane Society to celebrate a full DECADE of partnership with Planet Subaru donating over $300,000 to our shelter in that time! We are continually blown away by your generosity, and you are our biggest supporter. Just last year, thanks to you, we spayed, neutered, and placed over 600 animals. In the last decade, that number exceeds 5,000 (!), including Tater Tot, Buddy Snuffles, and Simba! And Planet’s support is so much deeper than just financial. Planet customers adopt our animals when you regularly open your showroom for adoption events and Standish fundraisers, including pet photos with Santa. Planet collects food and supply donations from customers. Planet advertises and promotes our projects. Planet team members arrive in new Subaru “waggins” to volunteer at our Doggiepawlooza. Planet even hired one of our longtime board members, Klaire Perkins, as a salesperson. And after she became the #1 volume seller of Subarus at Planet, she even earned a promotion to manager! Klaire said, “The missions and activities of Planet and Standish are so integrated that it’s hard to tell where one organization ends and the other begins.” With the contributions, Standish provides low-cost spay and neuters to reduce the feline and canine overpopulation on the South Shore. We rescue, rehabilitate, and place adoptable cats and kittens in loving forever homes. We transport cats and kittens from high-kill shelters in other states to our area with higher demand for pets. For THOUSANDS of these cats and dogs in need, Planet Subaru is a literal life-saver. You live the Subaru Love Promise every day. So if you need a new Forester or Outback, go to Planet. But Standish is ready to help you get a new Furester or Outbark!
Good "Car"ma - Zev S
A huge Love Promise® thank you to Planet Subaru for donating a brand new 2023 Crosstrek to help us register young voters to vote! We appreciate the long-term partnership and support that Planet Subaru has provided to TurnUP, a non-profit organization devoted to registering voters and increasing civic participation nationwide. TurnUP was founded by Zev Shapiro, a student at nearby Harvard, who created an app to serve as a hub and social network for youth activism. Because of Planet Subaru’s reputation for supporting pro-social organizations, Zev originally reached out to the retailer several years ago at the same time Planet was seeking effective, non-partisan options for strengthening citizenship. Now in our fourth year of collaboration, Planet went galactic! For this project, to generate attention and excitement, Planet offered the Crosstrek on a sweepstakes basis to one of hundreds of thousands of young people who registered to vote or confirmed their registration through TurnUP’s app and website. Because Planet contributed the entire $26,220 cost of the vehicle, we were able to attract massive participation in our registration efforts in Massachusetts and across the country! Locally, Planet team members helped customers check their registration and register to win via planetsubaru.com. Planet Purchase Partner Amelia Tworek, who would deliver the Crosstrek to the winner, said “I love how TurnUP encourages young voters, so I’ve been thrilled to participate in this project. Delivering cars is my favorite part of the job, and this one was really special!” The lucky winner was young voter Elizabeth Allen, a California resident studying at Boston University, who, as fate would have it, really needed a set of wheels! When she received the email from TurnUP, she first thought it was just more spam until she remembered that she had previously registered. “At the end of this semester, my friend and I are going to visit national parks across the country as we drive back to California.” TurnUp organized by far the largest youth-led youth voter turnout operation in the United States based on publicly available data. And young voters decided key races in the recent mid-term elections. Here are just a few statistics demonstrating what Planet Subaru’s donation allowed us to accomplish: 15,670,238 impressions of our election reminder ads and influencer campaigns that displayed information about registering to vote, requesting a ballot, and finding one's polling location; 7,873,503 texts with voting information sent by young TurnUp volunteers and interns to young voters; and 551,867 young voters confirmed their voter registration via TurnUP digital portals at over 150 campuses nationwide. Thank you Planet Subaru for your commitment to strengthening our democracy by increasing voter participation!
