The 2022 Subaru Love Promise Customer and Community Commitment Award

The 2022 Subaru Love Promise Customer and Community Commitment Award

We've been nationally recognized for our dedication to our customers, our community, and the Subaru Love Promise.

We're honored to receive the 2022 Subaru Love Promise Customer and Community Commitment Award. This award nationally recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have also demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as the environment, community, health, education, and pets.


What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

How is Planet Subaru dedicated locally to the Love Promise?

You will see Planet's Love Promise in our commitment to minimizing our environmental impact and maximizing our contributions to the South Shore community.

Standish Humane Society, ASPCA, Mass Audobon, Manomet Center

NSRWA, Trustees of Reservations, Friends of Holly Hill Farm, Southeastern Massachusetts Pine Barrens Alliance, Blue Hills Trailside Museum

Assumption College, Whitman-Hanson High School, Milton Foundation for Education, Milton Library Foundation, Dean College

Big Brothers Big Sisters, Society of St. Margaret, Special Olympics, American Legion, Human Rights Campaign

Here for the Girls, Fenway Health, Massachusetts General Hospital, Mahila Partnership, Beth Israel Deaconess NICU

Did Planet Subaru go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.

Love Promise Stories from Planet Subaru

Subaru and Planet Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Mission Accomplished - Michael Y

Our nonprofit, Veterans on the 48, drove a Subaru Ascent provided by Planet Subaru to New Hampshire and ascended the Lions Head winter trail in hopes of summiting Mount Washington together. Upon reaching the summit of Lions Head, we encountered 65 mph winds with a wind chill of -20°, and the summit of Mount Washington was already getting hammered with 80 mph winds and a wind chill of -30°. With conditions quickly deteriorating, we decided to turn back after a quick photo on Lions Head. Although we didn’t reach the summit, the mission was definitely accomplished! Enduring those types of conditions together with our fellow veterans was an amazing experience and made for an unforgettable weekend. Thank you to Planet for providing Subaru vehicles to Veterans on the 48 whenever we need them to support former members of the armed services.

Veterans on the 48
Mission Accomplished

Planet protects 20-acre meadow forever - Sue C

Wildlands Trust thanks Planet Subaru for contributing crucial funding to purchase and protect a 20-acre meadow in Hanover known as Sylvester Field. Many generous donors helped us raise the necessary $700,000, but on the eve of the legal closing, we were still short thousands of dollars necessary to complete the transaction and prevent the land from being sold to a developer. “Usually the developers get to properties before we do, but this time we got there first,’’ said Karen Grey, president of Wildlands Trust. But closing requires having all of the money, not just most of it. Because of Planet Subaru’s reputation for supporting environmental non-profits, we called them, explained the urgency, and they provided the necessary funds immediately. The meadow is now protected into perpetuity. Sylvester Field is located in the Hanover Four Corners area and was once owned by William Barstow, believed to be the first European settler in the area in the mid-1600s, according to the Hanover Historical Society. Barstow was a surveyor and a shipbuilder, and constructed the first bridge across the nearby North River. He also was the proprietor of an ordinary — a tavern that served food —near the bridge and his shipyard. The parcel became part of a larger farm that was acquired by the Sylvester family in the early 1800s. More recently, the land has been used to grow hay, and for several decades was grazed by cows from Hornstra Farms dairy. Wildlife on the site includes the eastern box turtle and several species of ground-nesting birds. Wildlands Trust was founded in 1973 and has worked with 51 local towns to protect 13,000 acres of open space in Southeastern Massachusetts.

Wildlands Trust
Planet protects 20-acre meadow forever

Ascending in an Ascent - Michael Y

Thank you to Planet Subaru for providing a 2021 Ascent to assist the non-profit group Veterans on the 48. Our organization is a registered 501c3 nonprofit dedicated to getting more veterans outside and onto the trails to promote healthy lifestyles both physically and mentally. With all the therapeutic benefits associated with being in the outdoors, we organize and lead group hikes for veterans in the White Mountains of New Hampshire, specifically on the 48 4,000 foot mountains located throughout the Whites. We also pay for veterans to attend wilderness classes to foster and instill leadership skills in our veterans while on the trails, pay for hiking equipment, and present each veteran who hikes all 48 mountains with our official finisher's patch and completion letter. Since we became a non profit we have had 60 veterans summit mountains with us and have had 36 veterans complete all 48 4,000 foot mountains.On November 11th, we ascended Mt. Flume in Lincoln, New Hampshire with a solid group of Veterans representing the Army, Navy, Air Force, and Marine Corps. We welcomed two new faces to the VOT48 family in Senior Airman Thomas Mannion, and Navy Lieutenant Matthew Landry who joined us for their first VOT48 group hike. We’d like to also congratulate former Corporal Eddie McFadden, former Specialist Justin King, and Senior Airman Thomas Mannion who all checked off Mt. Flume from their NH48 list today. We really appreciate Planet Subaru's continuing support.

Ascending in an Ascent

BuddySnuffles - Joyce K

When BuddySnuffles was first brought in he had missing fur all over his body, he was badly wounded from a rough life of being outside and some other noted trauma, was not neutered, had a bloody mouth and was unable to eat. The veterinarians concluded that he was likely hit with a firework of some sort. During his neuter and further veterinarian appointments it was discovered he had a large mass inside his mouth. It was debulked but grew back in no time. Since no one knew how much pain free time he had remaining, we decided to try to find a hospice home for this sweet boy. In stepped this fabulous Standish Foster/Hospice home. The changes in Buddy and bonding between BuddySnuffles and this family were undeniable. Below you will see the transformation of BuddySnuffles including a letter from his Hospice Humans. “Taking a hospice cat into our home wasn’t exactly what we were expecting to do, especially since we were looking at first-time fostering soon after losing our longtime beloved cat. It worked out that BuddySnuffles needed a family, and we needed a cat, perfect timing for all. Buddy S had a hard road behind him, living for many years as part of a feral cat community and then multiple health issues once he was caught but that didn’t change his kind and gentle demeanor. There was not a mean bone in his body. Buddy S came to us with a cancerous oral mass and sadly did stay with us long, 50 days to be exact, but in those days we learned lots about him. He loved head rubs, rotisserie chicken, playing with string toys and, most of all, he loved our daughter. The feeling was mutual. He was more confident and always happily purring when she was near him. He would seek her out and cry for her attention. Our Daughter is 12 years old and she knew his health was declining and that his end would be sooner rather than later but she loved him whole heartedly. When asked why she agreed to a hospice-foster cat our daughter replied, “It was important to foster a sick cat because I knew I was giving him a good loving home for his last days and that he wouldn’t be alone or scared when he passed away.” RIP BuddySnuffles, here’s hoping your last days were some of your best days!! Though you were only in our home for a short time you’ll be in our hearts for a long time.”Buddy’s care before, during and after placement in his hospice home was made possible by the generous donation received from Planet Subaru in Hanover, MA. Without their direct help, Standish Humane Society would not be able to cover the medical or daily care an animal like BuddySnuffles required.

Standish Humane Society

Warm thanks to Planet Subaru - Scottie W

Pine Street Inn partners with homeless individuals to help them move from the streets and shelter to a home, and assists formerly homeless individuals in retaining housing. We provide street outreach, emergency services, supportive housing, job training and connections to employment. We tirelessly advocate for collaborative solutions to end homelessness, so we were thrilled to hear from Planet Subaru General Sales Manager Nate Roman. He delivered 160 blankets to help keep Boston’s homeless warm through a harsh New England winter. When a local business donates basics like blankets, we can devote our resources to addressing the more stubborn roots of homelessness. From the Pine Street family to Planet Subaru, thank you very much, and “warm” regards as you continue to give back to your community.

Pine Street Inn
Warm thanks to Planet Subaru

Planet Subaru to the rescue! - Joyce K

On the morning of February 2, 2021, we received a call from a local animal control officer reporting that people had thrown three kittens out of their moving vehicle. The officer collected two of them but the third ran away. Animal control offices do not have the financial resources or the staff to rescue all the abandoned animals in their towns, or to ensure they get the care they need, so the officer asked us at Standish Humane Society to take the two cats, and we tracked down the third in a trap. We immediately placed them in an experienced foster home and began our assessment. One of the kittens required emergency care after sustaining spinal injuries. The others two were nursed around the clock. Once they’ve fully recovered, we will place them in forever homes where they can live out the rest of their lives in a safe, loving environment. Planet Subaru provided all the funding for this particular effort and many more. Thank you Planet, we couldn’t do this without you!

Standish Humane Society
Planet Subaru to the rescue!

Planet Wrote the Book on Ethical Business - Tom C

Planet Subaru literally wrote the book on building an ethical business. To inspire other entrepreneurs and help them take the high road to the bottom line, we are pleased to publish the Planet story in Profit Wise: How to Make to More Money in Business by Doing the Right Thing. Co-Founder Jeff Morrill shares the principles and techniques that Planet Subaru used to create the world’s first “undealership”—the alternative to the typical dealership experience. He shows business owners how they can earn a good living and serve their communities. Putting his money where his mouth is, Jeff is donating all his royalties from the book to charity. His words that conclude the book illuminate the values that make Planet Subaru an example for other businesses to follow. “While you earn a living, remember that financial achievements constitute only a small part of a worthwhile life. Honorable businesses consider the needs of everyone who depends upon them, and they serve causes nobler than just the bottom line. Companies that harm people or the Earth in wanton pursuit of profit are little more than wrecking balls. The world as we know it will not long endure if short-term self-interest drives every decision. As my father says about creating and sustaining a just society, we need institutions to function with ‘love in the model.’ My father was a teacher, and he devoted his professional life to growing knowledgeable, ethical citizens. When he speaks of incorporating love into the model, he means we should pursue our goals with empathy and compassion. Otherwise, what is all the achievement for? Your life is a brief candle. Cast light where there is darkness, and share your flame with the world by living with love in your model.”

TCK Publishing
Planet Wrote the Book on Ethical Business

Planet Subaru helps Ocean the kitten - Joyce K

My name is Ocean. I was born to a feral Mom outside in Whitman. Feral means my Mom was never socialized or domesticated to be a pet. She lived outside and was never spayed. She had lots of babies, including me. When I was born my Mommy nursed me until I was old enough to walk around. Then I began to explore the yard and woods. The humans started to see me and put food out for me every day. I began to trust them and allowed them to pet me and play with me but they didn’t bring me inside. Sometimes bigger animals chased and scared me at night but I tried to be brave. I heard the humans talking to an animal shelter on the phone. The animal shelter told the humans to bring me to them so they could get me my vaccinations and my spay appointment but the humans did not want to do it. They thought I was cute and wanted to keep me in the yard. I heard the animal shelter try to educate the humans on the dangers of me being outside including cars, fleas, ticks, predatory animals like hawks and coyote, feline leukemia and feline aids but the humans just said they would think about it. They did not want to surrender me but they could not afford to take care of me either. The animal shelter tried to tell the humans they could help to trap my Mom and stop her from having more kittens like me too. They offered to trap her, spay her, let her recuperate in a safe place and then return her to their yard but they did not do that either. I’m sad that my Mom will continue to have more litters outside. It’s a hard life. Sometime after that phone call, I was just chasing a bug like I always do and next thing I knew I was bumped so hard by that whizzing car. My leg hurt. I dragged myself over to where the humans live and cried for a long time until they came. They saw that I could not walk and I tried to tell them how badly it hurt. They put me in a box and the humans were crying. They called that animal shelter again and the nice people said to bring me to their emergency veterinarian right away. The animal shelter paid for me to be seen by doctors and they got me pain medicine, and got all the fleas and ticks off me. They were so nice to me but I heard them say I needed a big surgery. They said they were going to try to save my leg. I sure was happy to hear that because at just four months old I probably need my leg to run and jump and climb, don’t I? But then I woke up and heard the doctors saying they could not save my leg. They said I was a cute Tripod. I did not know what that meant at first but I soon learned that I have three legs now instead of four. It’s o.k. though, after just a short amount of time I was up and about and guess what? I have the best news. I can still run, jump and climb. And you want to know what else? A Veterinary Technician that assisted in my surgery chose to adopt me. My new family renamed me Cheddar. I am now living indoors in my forever home and I love it. This tripod is safe, warm, well fed and loved. I do want to thank Standish Humane Society for trying to educate my first humans, for all the money they had to spend to fix me up, for trying to keep me safe and for trying to spay my Mom. I hope more humans listen to you. I also want to thank Planet Subaru in Hanover for providing Standish Humane Society with the funds they needed to pay for my surgery. I was in a great deal of pain that day when I got a hit by a car and without the money to pay for my surgery I don’t know what I would have done. Thanks for making Standish Humane Society a benefactor of your Share The Love Campaign so they can help others like me in the future too.

Standish Humane Society
Planet Subaru helps Ocean the kitten

Planet raises and releases 500 Northern Bobwhites - Mark N

In what has become an annual event, Planet Subaru undertook the raising of 500 Northern Bobwhite Quail (Colinus virginianus) and released them all at once, at the dealership’s 11-acre facility on Route 53. Customers, community members, and students from the Accord Park school helped the quail find their way from the cages and into the dealership’s Certified Wildlife Habitat. The conservation status of this species is "near threatened," so Planet Subaru has made a multi-year commitment to reestablishing them on the South Shore, and the investment is paying off. Residents from as far away as Hanson are reporting that they are hearing the distinctive Bobwhite call after many years of silence. The quail release is just one of many creative environmental initiatives undertaken by the Planet team. Their facility is the first Subaru showroom powered entirely by the sun, they use goats for landscaping, and they have a fruit orchard and extensive nature trail right on the dealership property.

Planet Subaru

Planet Wins Sustainability Award/Grant - Jessica B

Cox Automotive presented its annual 2020 Leader in Sustainability Award to Planet Subaru, a retailer south of Boston that offers itself as the “undealership.” The award recognizes a dealership for outstanding in-dealership sustainability programs related to waste reduction, energy or water conservation, with a focus on innovation, creativity, and engagement with its employees and the community. The award was presented by Cox Automotive President Sandy Schwartz, who said, “I am pleased to present the Leader in Sustainability Award to Planet Subaru for raising the bar on sustainability standards and implementing green business practices that make a measurable difference,” said Schwartz. Planet Subaru has a long legacy of sustainability. For example, in 2011, Planet Subaru became the first Subaru showroom powered entirely by solar panels on the roof. Over the years, Planet Subaru has implemented numerous sustainability efforts and programs, including: LED lighting throughout the dealership to shrink energy consumption, landscaping by goats, a certified wildlife habitat by the National Wildlife Federation, a nature preserve and walking path, raising and releasing hundreds of endangered bobwhite quails annually on the property to restore their population in New England, the creation of an orchard by planting more than 40 fruit trees on the property and working with a local school to produce the harvest, and unusual waste management practices including on-site composting and recycling all used oil filters to prevent 350 gallons of oil from entering the eco-system annually, even though it costs more to recycle than to discard them. In addition to its sustainability efforts, Planet Subaru also focuses on hiring members of groups traditionally excluded from the opportunities in automotive retail. For example, women comprise over 30% of its 80-person team, including 6 full-time female technicians, more than any other dealership in the United States. Planet Subaru co-founder Jeff Morrill said, “Cox Automotive chooses only one store per year from among thousands of franchised dealerships nationwide to receive its sustainability award, so Planet Subaru gratefully accepts this honor. We don’t do it for the recognition, but we appreciate the opportunity to acknowledge our team and inspire our peers to pursue green projects.” For leadership in promoting green business practices and making a difference through community service, Planet Subaru will receive $10,000 to fund a sustainability project, as well as receive an energy audit from the Cox Conserves team. The dealership will use the grant to install a living wall in the service department.

Cox Automotive