What is the Subaru Love Promise?

Planet couldn't be your undealership without offering an alternative to the typical dealership.  We take care of the environment, we attract our friendly sales folks from outside the car business, and we have many women--including managers--on our team.  Our reinvestment in the community through partnerships with area non-profits signals our commitment to Subaru's Love Promise.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Planet Subaru dedicated locally to the Love Promise?

You will see Planet's Love Promise in our commitment to minimizing our environmental impact and maximizing our contributions to the South Shore community.

Standish Humane Society, ASPCA, Mass Audobon, Manomet Center
NSRWA, Trustees of Reservations, Friends of Holly Hill Farm, Southeastern Massachusetts Pine Barrens Alliance, Blue Hills Trailside Museum
Assumption College, Whitman-Hanson High School, Milton Foundation for Education, Milton Library Foundation, Dean College
Big Brothers Big Sisters, Society of St. Margaret, Special Olympics, American Legion, Human Rights Campaign
Here for the Girls, Fenway Health, Massachusetts General Hospital, Mahila Partnership, Beth Israel Deaconess NICU

Subaru Love Promise Heart

Love Promise Stories from Planet Subaru

A Grander Reopening!  –  Julie B

A Grander Reopening!

Mahila Partnership supports the health and hygiene needs of women and girls following disasters. Some projects are short-term relief, working within communities to address immediate needs to improve health and safety. For example, after the tornadoes in Springfield, Massachusetts, Mahila worked with emergency management officials to ensure the community received the supplies and resources they needed to stay healthy during recovery. Other projects are long-standing and are still employing, serving, and empowering women today. These projects take money and volunteer time, and Planet Subaru has given generously of both. To celebrate their facility expansion and renovations, they organized a fundraiser for us instead of putting on a fancy grand reopening party.They raised over $4,000, every dollar of which went directly to help women in need. We congratulate Planet Subaru, their "undealership" team, and their many wonderful customers and vendors. We appreciate Planet's passion for community service and their inspiration to celebrate in "Love Promise" style!

Women changing the Planet  –  Jeff M

Women changing the Planet

Who would guess that a car dealership would be a community and industry leader in workforce gender diversity? Upon opening in 1998, Planet Subaru made a commitment to increase the number of opportunities for women interested in a career in the car business. Nationwide, women represent only a small fraction of the auto retail workforce, but Planet's sixteen women comprise 30% of the team--including three managers, six saleswomen, and many in the service department including advisors, a technician, even the service manager. Eight are moms, too. These jobs are well paid, have generous benefits, and offer upward mobility. How do we do it? We started with a friendly, cooperative culture with career paths open to everyone because we promote from within. When women interview with us, they see others like themselves and see the growth opportunities that other women have taken. And we have family-friendly hours and benefits for the whole team. These women are a key part of Planet's success and have helped us win three "Best Workplace" awards in recent years. Planet Subaru is proud to serve Boston's South Shore communities by creating opportunities for women that might not be available elsewhere. Meet all of our special professionals here: http://www.planetsubaru.com/dealership/staff.htm

L.E.D.ing the way to a healthier environment  –  Steve Z

Planet Subaru is taking on climate change. General Manager Dale Lathrop said, "we have little control over what happens in Washington, but I have newborn twins, and I want to ensure we're doing our part to leave them a healthy world." To this end, Planet just replaced all of its interior and exterior lights with the most advanced LED systems, which are much more efficient than the fluorescent systems they replace. Planet was already the first solar-powered showroom in the world, and we calculate that the dealership is now an extremely rare "net-positive" facility--meaning it generates more energy than it consumes. It is a zero-carbon power plant, putting additional electricity on the grid for others to use. The parking lights are controlled by a central server and respond to motion, dimming while no one needs illumination. Inside, each lamp uses "daylight harvesting," progressively adjusting to reduce consumption as sunlight enters the windows through the day. Also, the "color temperature" adjusts to create a warmer experience for the team members who spend their careers at the store and for guests who visit. Our organization, OmniLite, wants to recognize the Planet team for its commitment to eliminating the pollution associated with powering their facility, and for all of their other green initiatives including water conservation, innovative landscaping (with goats!), and pollinator habitat development. Planet honors the Subaru commitment to "love the earth!"

Hot on the trail  –  Wayne W

Hot on the trail

The Trustees of Reservations owns and cares for 116 special places - nearly 27,000 acres of woodlands, farms, beaches, homesteads, gardens, and more--all around Massachusetts. To preserve these places, forever, we tap the wellspring of people's joy - in their communities, their heritage, and the natural world. And we need to mobilize a whole new generation to care. The Trustees rely on 350 miles of trails to welcome this extended family of friends and neighbors to our properties, but it takes a lot of volunteer time and money to maintain our extensive network. Just in the past year, Planet Subaru has donated many hours and over $20,000 to this effort, and has also used their advertising reach to promote our mission. Thanks to Planet Subaru, we have the resources to repair storm damage, install bridges, remove invasive flora, reduce erosion, and keep our trails safe. Who would expect a car dealership to care so much about the environment! And helping with land conservation is just one of Planet's many green initiatives--they power their showroom entirely with a large solar array, they've created acres of pollinator-friendly habitat on their property, and they even use goats for landscaping--efforts that we also strive to do at our special places throughout the state. In celebration of Earth Day this April, the Trustees would like to recognize Planet Subaru for the important contributions they make to our organization, their community, and the whole planet.

Could you say goodbye to your pet?  –  Julie S

Could you say goodbye to your pet?

Traditionally, shelters find homes for surrendered and abandoned dogs and cats. Planet Subaru and Standish Humane Society are developing a new frontier in reducing animal homelessness by intervening "upstream" and keeping animals in the homes where they are already loved. Too many owners give up their pets because they can't afford the care. Planet's donations, totaling over $100,000 since 2013, have enabled Standish to create the Planet Subaru Home Forever Fund to help owners pay for vet care, prescription foods, and other special needs. The Fund has helped Mr. Pickles, Smokey, Princess, Taz, and many more animals. Our shelter is now substantially under capacity, allowing Standish to take in animals from other shelters. Planet helps in many other ways too...contributing the time of Planet team members for Standish events, providing the dealership facility for adoption showcases, and using their marketing power to promote our mission. Many Standish volunteers and supporters buy and service their vehicles at Planet...it's our way of saying thanks for the love that Planet shares with animals and their human companions.

My Brother's Keeper  –  Erich M

My Brother's Keeper

My Brother's Keeper, a non-profit organization serving communities south of Boston, delivers food, furniture, and gifts to families in need. We depend entirely on private charitable contributions. This past holiday season, Planet Subaru and the local enthusiast group Only Legacy's organized a toy drive at the dealership. Planet and the group contributed the toys, over 100 in total (six contractor bags full). Then members delivered the toys in a caravan thirty Subarus long! It was an opportunity for all involved to serve the community and celebrate their love of Subaru. Thanks to Planet for supporting Subaru owners and those in need!

Take a Walk on the "Wild Side" at Planet Subaru!  –  Frank M

Take a Walk on the

When Planet Subaru asked the the Southeastern Massachusetts Pine Barrens Alliance to help establish a large garden of native flowers on several acres of disturbed and barren land within the grounds of their Hanover dealership, we immediately understood the cross-pollinating potential. It was not just the benefits that Oxeye Sunflowers, Purple Coneflowers, and Wild Bergamot offered beleaguered bees, thirsty hummingbirds, ever-more rare Monarchs and other regal butterflies. It was also the opportunity to impress upon a new audience, one already predisposed to appreciate nature's value, our belief that every square foot of native soil and species that we preserve will forge another link in the vast and powerful chain that sustains us all. Our daily efforts are focused on one unique ecosystem--the Massachusetts Coastal Pine Barrens. But to achieve our goals we depend on the growing awareness of nature's importance by residents of all regions. Fortunately for us, Planet Subaru and Subaru of America offered us the opportunity to make our case with flowers.

Planet Subaru and NSRWA go "well" together  –  Lori W

Planet Subaru and NSRWA go

The North and South Rivers Watershed Association partnered with Planet Subaru to cut water usage at the dealership by 23%. NSRWA GreenScapes Program Director Lori Wolfe said, "We chose Planet Subaru for this project because of their reputation for green practices which include powering their showroom by solar panels and mowing with goats." Planet Subaru is officially recognized by Subaru of America as an Eco-Friendly Retailer. Planet is now saving over 40,000 gallons of water per year. The NSRWA analyzed the dealership's baseline water usage and prepared a list of recommendations for Planet to implement. Water-saving measures included the installation of high-efficiency toilets and other low-flow plumbing hardware. Planet Subaru was already recycling their carwash water and using no water for landscaping, but their fifty team members are always looking for new ways to shrink the environmental footprint of their operations. Saving water reduces the strain on Hanover's three wells, and reduces the amount of chemicals and energy required to treat the water.

Farm to Food Pantry Program  –  Jon B

Farm to Food Pantry Program

Our focus for the Farm to Food Pantry program, now in its 5th year, is to engage teenagers in meaningful farm work. In every season, there is always plenty of work to do on the farm. Students help us achieve our goals. We seek to teach high school students about the important aspects of growing organic produce, incorporating sustainable practices and delivering healthy vegetables to local food pantries. There is a growing need at food pantries, and it is important for students to learn about their neighbors and peers who depend on equal access to food. Recently, one such teen, Yvette Wehner, harvested some early Spring leeks and scallions which are ready to enhance someone's meal. Yvette is in her second year of bicycling to the farm to complete this valuable community service, and we at the farm love this promise and commitment to help the environment and the folks who live here. Thank you Yvette and the dozens of additional teenagers who help and participate in this program, which is so kindly supported by the folks at Planet Subaru in Hanover.

Do you believe in miracles?  –  Christine R

Do you believe in miracles?

We desperately needed a dependable car to get my daughter, Rachel, to her leukemia treatments in Boston. She has suffered so much at one point, she spent 44 straight days in the hospital. I used to have a perfect credit score but we had been devastated financially. I wrote to Planet Subaru because of their reputation for helping the community and asked if they could sell us a car on a VERY long-term payment plan. After a few weeks they traded in a nice Legacy and reconditioned it like new. When I came to pick it up, they wouldn't accept any money at all they gave me the car, and even paid all the taxes and DMV fees! Rachel named our Legacy Lu Lu. Now we don't have to ask for rides to the hospital, and I've been able to resume my real estate career to repair our finances. We LOVE Lu Lu and Planet Subaru! Thank you!

Planet Subaru awarded Energy Star Small Business Award  –  Maura B

Planet Subaru awarded Energy Star Small Business Award

Planet Subaru, a Top Contender in the National Building Competition and winner of the Energy Star Small Business Award. Among many other efforts, Planet's signature initiative was the installation of a 78,540 watt rooftop solar plant, making Planet Subaru the only Subaru showroom in the world powered entirely by the sun. The 374 solar panels occupy about a quarter acre of Planet Subaru's roof and power the entire showroom: lights, computers, monitors, phones, fax machines, photocopiers, refrigerators, coffee makers, water coolers, vending machines...everything previously powered by burning fossil fuels. The panels provide approximately half of all the electrical power used by the entire dealership. When the system produces more power than the dealership requires, the electric meter runs backwards and the power company buys the electricity from Planet Subaru. Planet's installation produces 88,752 kWh annually, enough to power approximately eight average American homes. Owners of Planet Subaru, brothers John and Jeff Morrill, are eager to reduce the environmental impact of their businesses. Jeff Morrill said, manufacturing and driving cars takes a heavy toll on the earth. It is estimated that transportation alone is responsible for 25% of the world's carbon emissions. But buildings account for 43%, and while this family business can't reinvent the internal combustion engine, we can make a big difference in our facility.

Planet Subaru Partners with Go Green Goat  –  Elaine P

Planet Subaru Partners with Go Green Goat

Well known for its earth-friendly facilities, Planet Subaru is using goats and sheep to landscape its 11-acre facility. Planet Subaru owner Jeff Morrill said, "We have never used fertilizers, pesticides, or herbicides at Planet Subaru, and now we're working to reduce the use of gasoline mowers and trimmers, too." The owners of Planet Subaru, brothers John and Jeff Morrill, are eager to reduce the environmental impact of their businesses. "Manufacturing and driving cars takes a heavy toll on the earth," Jeff Morrill said. "While this family business can't reinvent the internal combustion engine, we can make a big difference in our facility." Planet Subaru has been greening its operations for years. Planet's facility boasts a rooftop solar installation with 374 solar panels that power the entire showroom. Planet Subaru also received one of only eight Energy Star Small Business Awards awarded by the United States Environmental Protection Agency. "Planet Subaru's tag line is 'your undealership.'" Jeff Morrill said. "Our environmental commitment is part of offering an experience different than the typical dealership. Many people do business with us because we share their values."

Special Olympics Massachusetts  –  Klete S

Special Olympics Massachusetts

Special Olympics Massachusetts has announced that Planet Subaru of Hanover recently achieved a milestone in their charitable efforts, topping the $100,000 mark in donated cars to the Special Olympics Massachusetts' Recycle for Gold Program. Since becoming involved with the program in 2000, Planet Subaru of Hanover has worked with customers to donate more than 550 cars, which were recycled into monetary donations to help fund training, competitions, and health-related programming for athletes with intellectual disabilities. Brothers Jeff and John Morrill at Planet Subaru say the Recycle for Gold Program is a great fit for the dealership as it meets its goals of running a successful, environmentally responsible, and community-focused business. "John and I are very family-oriented and fitness-minded. The Recycle for Gold Program has proven to be a great fit, which assists us in achieving our business and personal goals. We are proud to help athletes achieve their goals through sports and look forward to continuing our support and donating many more cars," said Planet Subaru of Hanover president Jeff Morrill. "Our organization is grateful for business relationships like the one with Planet Subaru of Hanover. Over the years, they have been instrumental to the success of the Recycle for Gold Program," said Special Olympics Massachusetts' President and Chief Executive Officer Robert Johnson.

Planet Subaru's Share the Love Event with Standish Rescue  –  Nancy C

Planet Subaru's Share the Love Event with Standish Rescue

Planet Subaru in Hanover named Standish as its local charity to benefit from Subaru of America's annual "Share the Love" Campaign in which Subaru donates $250 for every new car sold or leased from Thanksgiving through the end of the year. Standish received the most donations from Planet Subaru car buyers, in the amount of $13,833. Many thanks to Jeff Morrill, owner of Planet Subaru, and his team for supporting Standish and working so diligently to encourage people to select Standish as beneficiary. Sharing the Love to help animals in need is much appreciated. Special congratulations to Jeff and his wife Julie who are the proud parents of two adorable kittens adopted from Standish during the "Share the Love" Campaign!