The 2021 Subaru Love Promise Customer and Community Commitment Award

The 2021 Subaru Love Promise Customer and Community Commitment Award

We've been nationally recognized for our dedication to our customers, our community, and the Subaru Love Promise.

We're honored to receive the 2021 Subaru Love Promise Customer and Community Commitment Award. This award nationally recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have also demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as the environment, community, health, education, and pets.


What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

How is Planet Subaru dedicated locally to the Love Promise?

You will see Planet's Love Promise in our commitment to minimizing our environmental impact and maximizing our contributions to the South Shore community.

Standish Humane Society, ASPCA, Mass Audobon, Manomet Center

NSRWA, Trustees of Reservations, Friends of Holly Hill Farm, Southeastern Massachusetts Pine Barrens Alliance, Blue Hills Trailside Museum

Assumption College, Whitman-Hanson High School, Milton Foundation for Education, Milton Library Foundation, Dean College

Big Brothers Big Sisters, Society of St. Margaret, Special Olympics, American Legion, Human Rights Campaign

Here for the Girls, Fenway Health, Massachusetts General Hospital, Mahila Partnership, Beth Israel Deaconess NICU

Did Planet Subaru go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.

Love Promise Stories from Planet Subaru

Subaru and Planet Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Planet Subaru to the rescue! - Joyce K

On the morning of February 2, 2021, we received a call from a local animal control officer reporting that people had thrown three kittens out of their moving vehicle. The officer collected two of them but the third ran away. Animal control offices do not have the financial resources or the staff to rescue all the abandoned animals in their towns, or to ensure they get the care they need, so the officer asked us at Standish Humane Society to take the two cats, and we tracked down the third in a trap. We immediately placed them in an experienced foster home and began our assessment. One of the kittens required emergency care after sustaining spinal injuries. The others two were nursed around the clock. Once they’ve fully recovered, we will place them in forever homes where they can live out the rest of their lives in a safe, loving environment. Planet Subaru provided all the funding for this particular effort and many more. Thank you Planet, we couldn’t do this without you!

Standish Humane Society
Planet Subaru to the rescue!

Planet Wrote the Book on Ethical Business - Tom C

Planet Subaru literally wrote the book on building an ethical business. To inspire other entrepreneurs and help them take the high road to the bottom line, we are pleased to publish the Planet story in Profit Wise: How to Make to More Money in Business by Doing the Right Thing. Co-Founder Jeff Morrill shares the principles and techniques that Planet Subaru used to create the world’s first “undealership”—the alternative to the typical dealership experience. He shows business owners how they can earn a good living and serve their communities. Putting his money where his mouth is, Jeff is donating all his royalties from the book to charity. His words that conclude the book illuminate the values that make Planet Subaru an example for other businesses to follow. “While you earn a living, remember that financial achievements constitute only a small part of a worthwhile life. Honorable businesses consider the needs of everyone who depends upon them, and they serve causes nobler than just the bottom line. Companies that harm people or the Earth in wanton pursuit of profit are little more than wrecking balls. The world as we know it will not long endure if short-term self-interest drives every decision. As my father says about creating and sustaining a just society, we need institutions to function with ‘love in the model.’ My father was a teacher, and he devoted his professional life to growing knowledgeable, ethical citizens. When he speaks of incorporating love into the model, he means we should pursue our goals with empathy and compassion. Otherwise, what is all the achievement for? Your life is a brief candle. Cast light where there is darkness, and share your flame with the world by living with love in your model.”

TCK Publishing
Planet Wrote the Book on Ethical Business

Planet Subaru helps Ocean the kitten - Joyce K

My name is Ocean. I was born to a feral Mom outside in Whitman. Feral means my Mom was never socialized or domesticated to be a pet. She lived outside and was never spayed. She had lots of babies, including me. When I was born my Mommy nursed me until I was old enough to walk around. Then I began to explore the yard and woods. The humans started to see me and put food out for me every day. I began to trust them and allowed them to pet me and play with me but they didn’t bring me inside. Sometimes bigger animals chased and scared me at night but I tried to be brave. I heard the humans talking to an animal shelter on the phone. The animal shelter told the humans to bring me to them so they could get me my vaccinations and my spay appointment but the humans did not want to do it. They thought I was cute and wanted to keep me in the yard. I heard the animal shelter try to educate the humans on the dangers of me being outside including cars, fleas, ticks, predatory animals like hawks and coyote, feline leukemia and feline aids but the humans just said they would think about it. They did not want to surrender me but they could not afford to take care of me either. The animal shelter tried to tell the humans they could help to trap my Mom and stop her from having more kittens like me too. They offered to trap her, spay her, let her recuperate in a safe place and then return her to their yard but they did not do that either. I’m sad that my Mom will continue to have more litters outside. It’s a hard life. Sometime after that phone call, I was just chasing a bug like I always do and next thing I knew I was bumped so hard by that whizzing car. My leg hurt. I dragged myself over to where the humans live and cried for a long time until they came. They saw that I could not walk and I tried to tell them how badly it hurt. They put me in a box and the humans were crying. They called that animal shelter again and the nice people said to bring me to their emergency veterinarian right away. The animal shelter paid for me to be seen by doctors and they got me pain medicine, and got all the fleas and ticks off me. They were so nice to me but I heard them say I needed a big surgery. They said they were going to try to save my leg. I sure was happy to hear that because at just four months old I probably need my leg to run and jump and climb, don’t I? But then I woke up and heard the doctors saying they could not save my leg. They said I was a cute Tripod. I did not know what that meant at first but I soon learned that I have three legs now instead of four. It’s o.k. though, after just a short amount of time I was up and about and guess what? I have the best news. I can still run, jump and climb. And you want to know what else? A Veterinary Technician that assisted in my surgery chose to adopt me. My new family renamed me Cheddar. I am now living indoors in my forever home and I love it. This tripod is safe, warm, well fed and loved. I do want to thank Standish Humane Society for trying to educate my first humans, for all the money they had to spend to fix me up, for trying to keep me safe and for trying to spay my Mom. I hope more humans listen to you. I also want to thank Planet Subaru in Hanover for providing Standish Humane Society with the funds they needed to pay for my surgery. I was in a great deal of pain that day when I got a hit by a car and without the money to pay for my surgery I don’t know what I would have done. Thanks for making Standish Humane Society a benefactor of your Share The Love Campaign so they can help others like me in the future too.

Standish Humane Society
Planet Subaru helps Ocean the kitten

Planet raises and releases 500 Northern Bobwhites - Mark N

In what has become an annual event, Planet Subaru undertook the raising of 500 Northern Bobwhite Quail (Colinus virginianus) and released them all at once, at the dealership’s 11-acre facility on Route 53. Customers, community members, and students from the Accord Park school helped the quail find their way from the cages and into the dealership’s Certified Wildlife Habitat. The conservation status of this species is "near threatened," so Planet Subaru has made a multi-year commitment to reestablishing them on the South Shore, and the investment is paying off. Residents from as far away as Hanson are reporting that they are hearing the distinctive Bobwhite call after many years of silence. The quail release is just one of many creative environmental initiatives undertaken by the Planet team. Their facility is the first Subaru showroom powered entirely by the sun, they use goats for landscaping, and they have a fruit orchard and extensive nature trail right on the dealership property.

Planet Subaru

Planet Wins Sustainability Award/Grant - Jessica B

Cox Automotive presented its annual 2020 Leader in Sustainability Award to Planet Subaru, a retailer south of Boston that offers itself as the “undealership.” The award recognizes a dealership for outstanding in-dealership sustainability programs related to waste reduction, energy or water conservation, with a focus on innovation, creativity, and engagement with its employees and the community. The award was presented by Cox Automotive President Sandy Schwartz, who said, “I am pleased to present the Leader in Sustainability Award to Planet Subaru for raising the bar on sustainability standards and implementing green business practices that make a measurable difference,” said Schwartz. Planet Subaru has a long legacy of sustainability. For example, in 2011, Planet Subaru became the first Subaru showroom powered entirely by solar panels on the roof. Over the years, Planet Subaru has implemented numerous sustainability efforts and programs, including: LED lighting throughout the dealership to shrink energy consumption, landscaping by goats, a certified wildlife habitat by the National Wildlife Federation, a nature preserve and walking path, raising and releasing hundreds of endangered bobwhite quails annually on the property to restore their population in New England, the creation of an orchard by planting more than 40 fruit trees on the property and working with a local school to produce the harvest, and unusual waste management practices including on-site composting and recycling all used oil filters to prevent 350 gallons of oil from entering the eco-system annually, even though it costs more to recycle than to discard them. In addition to its sustainability efforts, Planet Subaru also focuses on hiring members of groups traditionally excluded from the opportunities in automotive retail. For example, women comprise over 30% of its 80-person team, including 6 full-time female technicians, more than any other dealership in the United States. Planet Subaru co-founder Jeff Morrill said, “Cox Automotive chooses only one store per year from among thousands of franchised dealerships nationwide to receive its sustainability award, so Planet Subaru gratefully accepts this honor. We don’t do it for the recognition, but we appreciate the opportunity to acknowledge our team and inspire our peers to pursue green projects.” For leadership in promoting green business practices and making a difference through community service, Planet Subaru will receive $10,000 to fund a sustainability project, as well as receive an energy audit from the Cox Conserves team. The dealership will use the grant to install a living wall in the service department.

Cox Automotive

A Heart-warming Tail - Klaire P

Using funds provided by Planet Subaru, Standish Humane Society accepted sixteen cats from our sister shelter in Florida. Already at capacity and needing room for an influx of animals displaced by the active hurricane season, they needed help immediately. Standish took responsibility for preparing the cats for adoption and finding “forever homes” for them. After relocating the cats, providing veterinary care, and training them in basic litter-acy, Standish began to place them. With purr-fect timing, Planet Subaru team members stepped forward to adopt the first three cats, Tater Tot, Simba, and Oreo. Standish has already placed most of the remaining cats. Because of this success, we are planning to repeat the whole process with our sister shelter. Planet Subaru has pledged funds to continue this successful initiative. We thank the Planet team for all of their contributions, adoptions, and volunteer hours over our five years of partnership to make paws-ible our mission of “speaking for those who cannot speak for themselves.”

Standish Humane Society
A Heart-warming Tail

Quailure is always an option! - Rhonda S

The “green team” at Planet Subaru undertook the raising of fifty Northern Bobwhite Quail (Colinus virginianus) and recently released them into the dealership’s wildlife habitat. Customers, community members, and students from the Chapman Farm school helped the quail find their way from the cages and into nature. Northern Bobwhites travel in coveys and run across the ground from the shelter of one shrubby patch to another. When fully grown, they are a little larger than a robin but smaller than a crow. The quail population is threatened throughout their native New England range by habitat loss, but they are thriving at the dealership with its combination of forest, grassy areas, and rain gardens. Everyone appreciates their sonorous calls, distinctive plumage, and their prodigious ability to eat ticks! The green team is already at work raising 250 more to release this summer. Planet Subaru is a Certified Subaru Eco-Friendly Retailer.

Planet Subaru
Quailure is always an option!

Planet establishes a fruitful partnership - Mark N

Planet Subaru planted over forty mature fruit trees along with vines and edible flowers throughout the dealership’s ten-acre campus, near their on-site nature trail. Fruit varieties include Asian pears, peaches, persimmons, heirloom apples, blueberries, blackberries, and raspberries. Planet Subaru funded the installation while receiving planning assistance from the Boston Food Forest Coalition, a non-profit community land trust dedicated to promoting food justice and sustainable urban agriculture. Students from another area non-profit, the Chapman Farm School, helped plant the forest. They perform all farming duties. Planet Subaru initiated a partnership with the school after they lost their namesake farm and needed land for the children to steward. The school focuses on special children who learn best outside a conventional classroom. The kids ensure the plantings receive everything they need to thrive and produce fruit, with the bounty destined for local food banks. A food forest is a sustainable land management system that mimics a woodland ecosystem, focusing on food-producing trees and shrubs. In a food forest system, edible plants produce healthy food, attract pollinators and pest-controlling insects, and build healthy soil by providing nitrogen and mulch. The Boston Food Forest Coalition seeks to revive and conserve Boston's established legacy orchards, as well as create new edible food forest sites. Planet's food forest is the newest installation in the Coalition.

Boston Food Forest Coalition
Planet establishes a fruitful partnership

Planet Subaru donates Forester to the NSRWA - Lori W

Planet recently donated a Subaru Forester to the NSRWA, with a trailer hitch, roof rails, and crossbars, ready to haul their various kayaks and other watercraft. NSRWA Executive Director Samantha Woods said, “This gift couldn’t have come at a better moment in our evolution. Our strategic plan calls for a program vehicle to support our in-school education and community outreach events. This car will help us reach more people with our message to protect our waters. Partnering with Planet Subaru makes sense – they share in our vision of engaging people outdoors so they will learn to love and protect it.” The Forester’s versatility and off-road capability will come in handy since much of the area’s riparian habitat is protected from development. Lori Wolfe, NSRWA Director of Marketing and Communications, said, “It’s fun to watch everyone turn to watch the car go by, and it’s a great advertisement for our organization and the important work we do." Planet Subaru General Manager, Dale Lathrop, said, “Our ‘row-mance’ with the NSRWA dates back almost twenty years as members, and we’ve partnered with them previously on many projects, including a comprehensive facility upgrade to conserve water in our building. It’s a big deal for us to donate a Subaru — we’ve never been able to do that for an organization before — and we know this Forester will reliably serve the NSRWA for many years to come.” Planet Subaru earned Subaru’s comprehensive Eco-Friendly Retailer Certification and is well known for other environmental initiatives including its solar-powered building, landscaping with goats, wildlife re-introductions, and an orchard planted right on the dealership property.

North and South Rivers Watershed Association
Planet Subaru donates Forester to the NSRWA

The Ruby Trail - Debbie L

Situated on its forested property, Planet Subaru created a nature trail for the benefit of its team members, customers, and local residents. The National Wildlife Federation has designated this area of the dealership as a Certified Wildlife Habitat. Nearly a half-mile in length, the trail conserves territory for a variety of flora and fauna, including a rare, protected species of lady slipper orchid. Amidst the sylvan beauty, walkers scamper over two colonial-era stone walls and may encounter coyotes, fox, wild turkeys and even ospreys near the rain garden. Planet Service Specialist, Mark Negron, designed the trail and named it after his daughter who loves the outdoors. He said, “I was a customer before I joined the team, and I’ve always appreciated Planet’s long-term commitment to considering the environment in its business decisions. I’m very proud of what we’re doing here for recreation and education.” Planet Service Manager, Christa Collins, said, “I’m a working mom, and I lead 26 people here…sometimes I just need a few minutes to catch my breath and think. That I can take a walk in the woods, just steps outside the door, is a blessing. And many of our customers wait while their cars in service…I’ve heard we have the nicest ‘service lounge’ anywhere!”

Planet Subaru
The Ruby Trail

Local Retailer and Local Troop serve Local Heroes - Sam E

Every year, Boy Scout Troop 527 serves its local First Responders a nice dinner to celebrate them, their courage, and their contributions to the community. And year in and year out, Planet Subaru is there to support us in doing this! As a team, we organize the event and raise the funds to pay for the meal, and while it may not seem like a big deal to some, it is important to us as a Troop. It is our way of thanking our local Police, Firefighters, and EMTs for keeping us all safe, at all times. It is easy to forget how these professionals work around the clock, and it is amazing to think that when an emergency occurs, they are just a phone call away. While many of us run away from danger, these First Responders make a career of running towards it. For many years now, Planet Subaru has supported us financially to help our Troop provide this dinner to these everyday heroes. Without that support, our Troop would not be able to put such a fine dinner. So I want to take this opportunity to thank Planet Subaru for finding a way to say "yes" to the community organizations that need a helping hand!

Boy Scout Troop 527
Local Retailer and Local Troop serve Local Heroes

Planet is "Here for the Girls!" - Mary Beth G

Thank you to Planet Subaru for sustaining Here for the Girls, where we offer loving support for young breast cancer survivors (diagnosed under age 51) who help one another through diagnosis, treatment, and beyond. Our unique programs strengthen individuals, families, and, ultimately, entire communities. Every year since our founding in 2008, Planet has supported us with generous financial underwriting for our programs. The Planet team also regularly volunteers their time to staff our events, consult on our marketing efforts, and assist with outreach. H4TG's Executive Director, Mary Beth Gibson, said, "In our communications, we're always offering to showcase Planet's dedication to growing our organization, but they're not interested in the attention, they just want to help the women who depend on us. I can assure you that Planet's commitment to serving women in the community is enduring, deep, and effective."

Here for the Girls
Planet is "Here for the Girls!"

Things are different on this Planet - Christa C

Supporting many area non-profits isn't the only way Planet Subaru serves the South Shore. Planet invests directly in the community by providing employment to populations traditionally excluded from the good pay, benefits, and growth opportunities in the auto industry. For example, if you walk into any automotive shop in America, you'll see men working on cars. At Planet Subaru, you'll also find FOUR women turning wrenches--Tiffany, Vanessa, Melissa, and Kae. Service Manager Christa Collins says, "Most dealerships have exactly zero women techs, so people ask how we ended up with four. Well, I tell them that we had three, and then we hired one more! But seriously, I think we've created a culture that women really want to be a part of, and our unique training program gives women who aren't already technicians the opportunity to thrive." Technician Vanessa Van Beek says, "During my interview, I shared my goal of being a master tech. I expected to hear all about how difficult and time-consuming that would be. But the reply was, 'we can help you do that.' Part of why I love Planet so much is because they took a chance on me when no one else would. I wanted so badly to just get my foot in the door in the automotive field, but I couldn't do that without prior experience at a dealership. Planet welcomed me and I am so grateful for this opportunity. I work hard every day to be a good role model for my son and to prove that I deserve to be here, because I'm a good technician, not just 'good for a girl.'"

Planet Subaru
Things are different on this Planet

Planet Pledge for Preemies - Klaire P

In June, the Planet Subaru team, along with friends and customers, donated over $5,000 in cash and supplies to the Beth Israel Deaconess Medical Center Neonatal Intensive Care Unit Newborn Services Fund. Planet donated $37.50 for each of the 111 new Subarus sold during the month. Other activities included a "stuff-the-Subaru" infant clothing drive and a fundraiser with the local Legacy club. Planet General Manager Dale Lathrop and his wife, Erica, were inspired to help after spending months in the NICU with their own premature twins. They saw families struggling to afford all the unexpected expenses. Dale said, "We became quite close with many of the parents in the NICU under those difficult circumstances. None of us could be sure our children would even survive. I couldn't imagine missing even one day while my babies were in the hospital, and I asked why some of the parents didn't come every day. It broke my heart to find out that some simply couldn't afford to pay for gas, parking, food, and lodging in Boston." The proceeds from the Planet Pledge for Preemies are now helping those parents see their babies every day until they come home.

Beth Isreal Deaconess Medical Center

A Grander Reopening! - Julie B

Mahila Partnership supports the health and hygiene needs of women and girls following disasters. Some projects are short-term relief, working within communities to address immediate needs to improve health and safety. For example, after the tornadoes in Springfield, Massachusetts, Mahila worked with emergency management officials to ensure the community received the supplies and resources they needed to stay healthy during recovery. Other projects are long-standing and are still employing, serving, and empowering women today. These projects take money and volunteer time, and Planet Subaru has given generously of both. To celebrate their facility expansion and renovations, they organized a fundraiser for us instead of putting on a fancy grand reopening party.They raised over $4,000, every dollar of which went directly to help women in need. We congratulate Planet Subaru, their "undealership" team, and their many wonderful customers and vendors. We appreciate Planet's passion for community service and their inspiration to celebrate in "Love Promise" style!

Mahila Partnership
A Grander Reopening!

Women changing the Planet - Jeff M

Who would guess that a car dealership would be a community and industry leader in workforce gender diversity? Upon opening in 1998, Planet Subaru made a commitment to increase the number of opportunities for women interested in a career in the car business. Nationwide, women represent only a small fraction of the auto retail workforce, but Planet's sixteen women comprise 30% of the team--including three managers, six saleswomen, and many in the service department including advisors, a technician, even the service manager. Eight are moms, too. These jobs are well paid, have generous benefits, and offer upward mobility. How do we do it? We started with a friendly, cooperative culture with career paths open to everyone because we promote from within. When women interview with us, they see others like themselves and see the growth opportunities that other women have taken. And we have family-friendly hours and benefits for the whole team. These women are a key part of Planet's success and have helped us win three "Best Workplace" awards in recent years. Planet Subaru is proud to serve Boston's South Shore communities by creating opportunities for women that might not be available elsewhere. Meet all of our special professionals here:

Planet Subaru
Women changing the Planet the way to a healthier environment - Steve Z

Planet Subaru is taking on climate change. General Manager Dale Lathrop said, "we have little control over what happens in Washington, but I have newborn twins, and I want to ensure we're doing our part to leave them a healthy world." To this end, Planet just replaced all of its interior and exterior lights with the most advanced LED systems, which are much more efficient than the fluorescent systems they replace. Planet was already the first solar-powered showroom in the world, and we calculate that the dealership is now an extremely rare "net-positive" facility--meaning it generates more energy than it consumes. It is a zero-carbon power plant, putting additional electricity on the grid for others to use. The parking lights are controlled by a central server and respond to motion, dimming while no one needs illumination. Inside, each lamp uses "daylight harvesting," progressively adjusting to reduce consumption as sunlight enters the windows through the day. Also, the "color temperature" adjusts to create a warmer experience for the team members who spend their careers at the store and for guests who visit. Our organization, OmniLite, wants to recognize the Planet team for its commitment to eliminating the pollution associated with powering their facility, and for all of their other green initiatives including water conservation, innovative landscaping (with goats!), and pollinator habitat development. Planet honors the Subaru commitment to "love the earth!"


Hot on the trail - Wayne W

The Trustees of Reservations owns and cares for 116 special places - nearly 27,000 acres of woodlands, farms, beaches, homesteads, gardens, and more--all around Massachusetts. To preserve these places, forever, we tap the wellspring of people's joy - in their communities, their heritage, and the natural world. And we need to mobilize a whole new generation to care. The Trustees rely on 350 miles of trails to welcome this extended family of friends and neighbors to our properties, but it takes a lot of volunteer time and money to maintain our extensive network. Just in the past year, Planet Subaru has donated many hours and over $20,000 to this effort, and has also used their advertising reach to promote our mission. Thanks to Planet Subaru, we have the resources to repair storm damage, install bridges, remove invasive flora, reduce erosion, and keep our trails safe. Who would expect a car dealership to care so much about the environment! And helping with land conservation is just one of Planet's many green initiatives--they power their showroom entirely with a large solar array, they've created acres of pollinator-friendly habitat on their property, and they even use goats for landscaping--efforts that we also strive to do at our special places throughout the state. In celebration of Earth Day this April, the Trustees would like to recognize Planet Subaru for the important contributions they make to our organization, their community, and the whole planet.

The Trustees of Reservations
Hot on the trail

Could you say goodbye to your pet? - Julie S

Traditionally, shelters find homes for surrendered and abandoned dogs and cats. Planet Subaru and Standish Humane Society are developing a new frontier in reducing animal homelessness by intervening "upstream" and keeping animals in the homes where they are already loved. Too many owners give up their pets because they can't afford the care. Planet's donations, totaling over $100,000 since 2013, have enabled Standish to create the Planet Subaru Home Forever Fund to help owners pay for vet care, prescription foods, and other special needs. The Fund has helped Mr. Pickles, Smokey, Princess, Taz, and many more animals. Our shelter is now substantially under capacity, allowing Standish to take in animals from other shelters. Planet helps in many other ways too...contributing the time of Planet team members for Standish events, providing the dealership facility for adoption showcases, and using their marketing power to promote our mission. Many Standish volunteers and supporters buy and service their vehicles at's our way of saying thanks for the love that Planet shares with animals and their human companions.

Standish Humane Society
Could you say goodbye to your pet?

My Brother's Keeper - Erich M

My Brother's Keeper, a non-profit organization serving communities south of Boston, delivers food, furniture, and gifts to families in need. We depend entirely on private charitable contributions. This past holiday season, Planet Subaru and the local enthusiast group Only Legacy's organized a toy drive at the dealership. Planet and the group contributed the toys, over 100 in total (six contractor bags full). Then members delivered the toys in a caravan thirty Subarus long! It was an opportunity for all involved to serve the community and celebrate their love of Subaru. Thanks to Planet for supporting Subaru owners and those in need!

My Brothers Keeper
My Brother's Keeper

Take a Walk on the "Wild Side" at Planet Subaru! - Frank M

When Planet Subaru asked the the Southeastern Massachusetts Pine Barrens Alliance to help establish a large garden of native flowers on several acres of disturbed and barren land within the grounds of their Hanover dealership, we immediately understood the cross-pollinating potential. It was not just the benefits that Oxeye Sunflowers, Purple Coneflowers, and Wild Bergamot offered beleaguered bees, thirsty hummingbirds, ever-more rare Monarchs and other regal butterflies. It was also the opportunity to impress upon a new audience, one already predisposed to appreciate nature's value, our belief that every square foot of native soil and species that we preserve will forge another link in the vast and powerful chain that sustains us all. Our daily efforts are focused on one unique ecosystem--the Massachusetts Coastal Pine Barrens. But to achieve our goals we depend on the growing awareness of nature's importance by residents of all regions. Fortunately for us, Planet Subaru and Subaru of America offered us the opportunity to make our case with flowers.

Southeastern Massachusetts Pine Barrens Alliance
Take a Walk on the "Wild Side" at Planet Subaru!

Planet Subaru and NSRWA go "well" together - Lori W

The North and South Rivers Watershed Association partnered with Planet Subaru to cut water usage at the dealership by 23%. NSRWA GreenScapes Program Director Lori Wolfe said, "We chose Planet Subaru for this project because of their reputation for green practices which include powering their showroom by solar panels and mowing with goats." Planet Subaru is officially recognized by Subaru of America as an Eco-Friendly Retailer. Planet is now saving over 40,000 gallons of water per year. The NSRWA analyzed the dealership's baseline water usage and prepared a list of recommendations for Planet to implement. Water-saving measures included the installation of high-efficiency toilets and other low-flow plumbing hardware. Planet Subaru was already recycling their carwash water and using no water for landscaping, but their fifty team members are always looking for new ways to shrink the environmental footprint of their operations. Saving water reduces the strain on Hanover's three wells, and reduces the amount of chemicals and energy required to treat the water.

North and South Rivers Watershed Association
Planet Subaru and NSRWA go "well" together

Farm to Food Pantry Program - Jon B

Our focus for the Farm to Food Pantry program, now in its 5th year, is to engage teenagers in meaningful farm work. In every season, there is always plenty of work to do on the farm. Students help us achieve our goals. We seek to teach high school students about the important aspects of growing organic produce, incorporating sustainable practices and delivering healthy vegetables to local food pantries. There is a growing need at food pantries, and it is important for students to learn about their neighbors and peers who depend on equal access to food. Recently, one such teen, Yvette Wehner, harvested some early Spring leeks and scallions which are ready to enhance someone's meal. Yvette is in her second year of bicycling to the farm to complete this valuable community service, and we at the farm love this promise and commitment to help the environment and the folks who live here. Thank you Yvette and the dozens of additional teenagers who help and participate in this program, which is so kindly supported by the folks at Planet Subaru in Hanover.

Farm to Food Pantry Program

Do you believe in miracles? - Christine R

We desperately needed a dependable car to get my daughter, Rachel, to her leukemia treatments in Boston. She has suffered so much at one point, she spent 44 straight days in the hospital. I used to have a perfect credit score but we had been devastated financially. I wrote to Planet Subaru because of their reputation for helping the community and asked if they could sell us a car on a VERY long-term payment plan. After a few weeks they traded in a nice Legacy and reconditioned it like new. When I came to pick it up, they wouldn't accept any money at all they gave me the car, and even paid all the taxes and DMV fees! Rachel named our Legacy Lu Lu. Now we don't have to ask for rides to the hospital, and I've been able to resume my real estate career to repair our finances. We LOVE Lu Lu and Planet Subaru! Thank you!

Do you believe in miracles?

Planet Subaru awarded Energy Star Small Business Award - Maura B

Planet Subaru, a Top Contender in the National Building Competition and winner of the Energy Star Small Business Award. Among many other efforts, Planet's signature initiative was the installation of a 78,540 watt rooftop solar plant, making Planet Subaru the only Subaru showroom in the world powered entirely by the sun. The 374 solar panels occupy about a quarter acre of Planet Subaru's roof and power the entire showroom: lights, computers, monitors, phones, fax machines, photocopiers, refrigerators, coffee makers, water coolers, vending machines...everything previously powered by burning fossil fuels. The panels provide approximately half of all the electrical power used by the entire dealership. When the system produces more power than the dealership requires, the electric meter runs backwards and the power company buys the electricity from Planet Subaru. Planet's installation produces 88,752 kWh annually, enough to power approximately eight average American homes. Owners of Planet Subaru, brothers John and Jeff Morrill, are eager to reduce the environmental impact of their businesses. Jeff Morrill said, manufacturing and driving cars takes a heavy toll on the earth. It is estimated that transportation alone is responsible for 25% of the world's carbon emissions. But buildings account for 43%, and while this family business can't reinvent the internal combustion engine, we can make a big difference in our facility.

United States EPA
Planet Subaru awarded Energy Star Small Business Award