Great men AND women on our team

Upon opening in 1998, Planet Subaru made a commitment to increase the number of opportunities for women interested in a career in the car business. Nationwide, women represent only a small fraction of the auto retail workforce, but Planet's 27 women comprise a third of our team and serve in every Planet department. Caring for you and your Subaru are:

  • 5 women in management, including the service manager
  • 9 women in sales, including our highest performer
  • 7 women serving customers at the service and parts counters
  • Plus 6 women turning wrenches as technicians--more than any dealership of any brand or any size in the United States!

Ten are moms, too. Meet them all here. Or learn about our unique approach in this Automotive News video.












Your environment

We were green before green was cool...we chose the "Planet" name when we opened in 1998, and have lived up to our commitment to minimize our environmental impact.  We are the first Subaru showroom in the whole world powered entirely by the sun.  Read about our other efforts.

We reinvest in the community

Planet Subaru supports the Standish Humane SocietyThe Trustees of Reservations, Special Olympics Massachusetts and many other organizations in the community. Over the years we've helped them with over $300,000 in donations and many other ways, like adopting the cats you see below!

These are Jeff's cats, River and Simon, adopted from Standish.Usually they're climbing the curtains rather than looking cute.

Free Lunar Cars, Free Tires for Life, and a whole lot more

Free with every new car purchased at Planet, you enjoy the Planet-exclusive Passport Program that gives you free Lunar Cars for every service, Free Tires for Life, a 10 year/150,000 mile powertrain warranty, and much more. Read all about it.

Meet our Greeter, Blue.

One of the largest service departments in New England, 
we work on over 10,000 Subarus a year. 

Advanced Service Knowledge

Planet Subaru boasts thirteen certified technicians, many of them Subaru MASTER Technicians!  Visit our Service Department.

Selection you won't find anywhere shopping

We typically stock at least FOUR HUNDRED new and pre-loved Subaru vehicles, which ranks our inventory among the largest in the country.  You won't waste your time visiting Planet Subaru, because there are so many different cars to suit your needs.

This map shows just one year of Planet Subaru flag for every zip code in metro Boston where at least one happy Planet customer owns a Subaru.  This represents only one year of sales, only one flag per zip code, and only new cars! That's a lot of cars.

Faster inventory turns = lower prices

The unspoken slogan at the typical dealership is:  "We cheat the next guy and pass the savings on to you."  That's not the way we consistently deliver low prices.  We sell almost 200 vehicles every month so we can make less on each transaction and make it up in volume. 

No polyester at Planet!

It is nearly impossible to become a Purchase Partner at Planet Subaru if you previously worked in the car business.  (If the benefits of this approach are not obvious, you haven't been to a typical dealership lately!)  We find educated professionals and then teach them our ethical way of selling cars.  And they just won't leave!  Five of the eleven people who opened Planet Subaru on October 2, 1998 are still on the team.  (Now we employ over 75.  It was an idea whose time had come, apparently).  Meet our special team or learn more about joining us.

Your undealership

We offer an experience unlike the disappointments you've had at the  typical dealership.  Upfront pricing and no deceptive advertising. No tricks or games. See the Planet Way of doing business with you.

A great place to work

Even if you aren't looking for a job, you'll appreciate the quality of life we offer to our team because you're much more likely to enjoy your experience when you're served by team members who love their jobs. Selected from over 20,000 nationwide, Planet was named to the Automotive News "Top 100 Best Dealerships to Work For" twice.  And five times the Boston Globe also selected Planet from thousands of companies in all industries for its list of "Top Places To Work" ranking.

Free Driving Dogs!

Well, not really, but we do have a good sense of humor. See our prior April Fools Day gags.

The Best Subaru Research Site

We have more exclusive website content than any other Subaru dealer, including dozens of pages comparing Subarus with the competition and each other.

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