Planet Subaru gives an additional $500 discount on the purchase or lease of new vehicles to active duty and recently retired personnel of the U.S. Armed Forces.
Eligible recipients:
- Active duty and reserve members of the U.S. Army, Navy, Air Force, Marine Corps, Coast Guard and National Guard;
- Veterans and retirees within two years of the date of separation;
- Spouses or domestic partners residing in the same household.
A little bit of fine print:
- Customers must identify themselves as military personnel before delivery so Planet team members can include the discount in the final price.
- The discount is non-transferable and does not extend to other family members such as parents, siblings, children, etc.
- Used vehicles are excluded from the program.
- Vehicles purchased/leased under the program must be registered, titled or leased in the name of the eligible participant (or spouse/domestic partner) for personal, non-commercial use.
- The special Subaru Military Incentive Program pricing does not apply to prior sales.
- In order to participate in the Subaru Military Incentive Program, eligibility must be identified by ID.me, and we can assist you with this.
 
