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Special Olympics Massachusetts has announced that Planet Subaru of Hanover recently achieved a milestone in their charitable efforts when they topped the $100,000 mark in donated cars to the Special Olympics Massachusetts' Recycle for Gold Program.

Since becoming involved with the program in 2000, Planet Subaru has worked with customers to donate more than 550 cars, which were recycled into money to help fund training, competitions and health-related programming for athletes with intellectual disabilities across the Commonwealth. The Recycle for Gold Program, according to brothers Jeff and John Morrill, is a great fit for the car dealership as it meets its goals of running a successful, environmentally responsible and community focused business.

"John and I are very family-oriented and fitness-minded. The Recycle for Gold Program has proven to be a great fit, which assists us in achieving our business and personal goals," said Planet Subaru president Jeff Morrill. "We are proud to help athletes achieve their goals through sport and look forward to continuing our support and donating many more cars."

"Our organization is grateful for business relationships like the one with Planet Subaru," said Special Olympics Massachusetts' president and chief executive officer Robert Johnson. "Over the years they have been instrumental to the success of the Recycle for Gold Program. By promoting the program they have provided hassle-free donation experiences for their customers which in turn provide opportunities for athletes."

The Recycle for Gold Program is instrumental to fueling opportunities for athletes with intellectual disabilities. Planet Subaru aspires to remain a leader in the program for years to come due to all the positive benefits it provides customers, athletes, the community and the environment. A video of the commitment Planet Subaru has pledged can be found at