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Honda CR-V and Toyota RAV4
Both of these "Small Sport Utility Vehicles" are about the same size and offer similar value, space, and fuel economy. They are the undisputed sales leaders in this competitive segment, and the mantle of volume leadership seesaws between them throughout the year. Comparably equipped in mid-level trim, around $29,000 will buy either car and deliver a safe, stylish, and practical vehicle with a great reputation for quality. However, only the RAV4 comes with free maintenance for two years or 25,000 miles.
Both vehicles began life on the platforms of compact sedans (Civic and Corolla) and then received a lift kits and lots of rugged trim. Buy either one with front-wheel-drive or all-wheel-drive, though the safety and performance benefits of all-wheel-drive are well worth the small price premium.
CR-V was "refreshed" for the 2020 model year. Toyota introduced an all-new RAV4 for 2019, and improved significantly in areas where it lagged the fierce competition in this segment. Fuel economy improved even though the new engine generates over 200 horsepower. The new eight-speed transmission is smoother and more-fuel efficient, and will please drivers who still aren't accustomed to the unique feel of a continuously-variable transmission. Both the Honda and Toyota are also available with optional hybrid powertrains, for more money. Only RAV4 offers an optional plug-in hybrid model, called Prime, with rocket-like acceleration that gets you to 60mph in less than six seconds.
CR-V offers a zingy turbocharged engine, and it lends the car a modestly-sporting flair. Reliability zealots might shy away from a forced-induction engine, but it's a Honda, so you probably don't need to lose a lot of sleep about longevity.
As for the alphabet soup, CR-V stands for "Compact Recreational Vehicle," and RAV4 stands for "Recreational Active Vehicle with 4-wheel drive." Just think how much Honda and Toyota save on tailgate badge expense by shortening the names.
Which one should you buy? If we couldn't drive our favorite car in this segment, the Subaru Forester, we would probably go with the Toyota. The continuous engineering advances in this competitive segment typically favor the car that was most recently redesigned.