Why we love what we do

The car business is not generally regarded as a friendly environment for employees or for customers...but we have a pretty special thing going at Planet Subaru, so we asked the team about what makes them happy to come to work. 

  • Seeing our Greeter, Blue, conk out cold after a strenuous day of making new friends.  --Dale Lathrop

  • Admiring the innocence of children wandering around the glass showroom trying to figure out how we get the cars inside.  --Bonface Thuo

  • Knowing that for every cranky customer there are a hundred who appreciate the oasis we've created in Hanover.  --Brett Quinn

  • Coming to the rescue of vacationing travelers from another state to get their ailing Subaru back on the road quickly and safely.  --Amy Webster

  • Experiencing the gratitude of an older woman buying the first car in her life now that her husband isn't around to do that anymore.  --Lauri Blauuboer

  • Hearing that a Subaru saved a person's life and seeing him back to buy another just like it.  --Travis Stewart

  • Being a part of an organization that honors its responsibilities to the community by investing in causes that make the world a better place.  --Max Youmans

  • Watching our electric meter run backwards on sunny days because our large rooftop solar installation generates so much pollution-free power.  --Corey Warren

  • Watching the team (that I've worked so hard to attract and retain) consistently deliver on the Planet promise to provide an experience better than the typical dealership.  --Jeff Morrill

  • Showing guests how to use the fancy coffee machine, knowing that after their morning jolt the wait for their car to be serviced will seem a little faster.  --Debbie Laudermilk

  • When someone walks into Planet for the first time after having a bad experience elsewhere, and seeing the transition from anxiety to enjoyment as they get to know me.  It happens a lot and I never tire of evolving from "car salesman" to "friend."  --Bob Choate

  • Fixing a car that no other dealership could figure out how to fix.  --Anthony Ciulli

  • Seeing the nuns of the Society of St. Margaret when they're in for service and being blessed by their serenity, warmth, and good cheer.  --Nate Roman

  • Seeing a professional we've attracted from outside the car business sell his or her first car and discover a new talent.  --David Spellman

  • Saving for my son's college education with money I earn as a Subaru Master Technician.  --Steve Merrill.

  • Going above and beyond a customer's expectations and then they take time out of their busy schedule to write a letter expressing their appreciation and gratitude.  --Steve Crosby

  • Wowing customers with great customer service.  Once, one of our customers broke down in Virginia on a Friday afternoon and the garage couldn't get him a new alternator until Monday.  I overnighted one to him; he was on his way by noon Saturday.  --Rob Webster

  • I love seeing my customers so excited about picking up their new car.  One, Carol, smiled ear-to-ear when she picked up her new Impreza.  Her son had worked to save for her down payment---he wanted to help his mom buy her first brand new car.  It was great being a part of that.  --David Gardner

Your kind of people?  Search our huge inventory!


"This was the best experience I've ever had buying a car.  There was no pressure to buy, and Scott was patient and accommodating to the fact that wife wanted to test drive practically every car on the lot.  I will return to Planet for my next car."  --Lawrence B., Carver, MA


The team at Planet loves working with Subaru buyers from Cambridge, Braintree, Quincy, Watertown, South Shore, and Boston.